Guide:
Hello everyone! The 5th issue of "Micro-SaaS Wealth Creation Weekly" is coming out! This weekly magazine is aimed at independent developers and early entrepreneurial teams, reporting their main product forms - the latest information and experience sharing on how micro-SaaS is realized. The so-called micro-SaaS is "SaaS for niche markets". It is characterized by the fact that it is generally operated by individuals or small teams, with relatively low R&D and operating costs, and it focuses on serving customer groups in a certain segmented vertical field.
In this issue of the weekly, we discuss the topic of "A/B testing", and compile and organize the 9 wealth creation directions and 20+ application project cases of A/B testing for you to enjoy.
A/B testing is to make two (A/B) or multiple (A/B/n) versions for the Web or App interface or process, and in the same time dimension, let the visitor groups with the same (similar) composition ( Target groups) randomly access these versions, collect user experience data and business data of each group, finally analyze and evaluate the best version, and officially adopt it.
This is commonly used in website design, marketing and product development to measure the effectiveness of changes and make data-driven decisions. For example, a company might create two versions of the website homepage, one with a red "Buy" button (Version A) and one with a blue "Buy" button (Version B). They then randomly showed both versions to different groups of users and measured which resulted in more purchases. The better performing version based on the chosen metric will be implemented for all users.
As an experimental method, as early as the 18th century, A/B testing was used by the British naval doctor James Lind to explore the medicinal formula for treating necrosis. The pioneer of using A/B testing in Internet companies was Google, as early as 2000 Then the first A/B test was launched, and now hundreds of large and small A/B tests are launched every month, which is said to have directly brought more than 1 billion US dollars in revenue to the company every year.
Next, let's take a look at what SaaS models can be built around the A/B testing method and how to generate revenue, including 9 major directions and 21 innovative projects. The main material comes from a Newsletter[1] recently published by Upen, a Micro SaaS entrepreneur and researcher.
Automated A/B testing for web traffic
Upflowy ( https://www.upflowy.com/ ) : Upflowy is a drag-and-drop no-code tool for building and optimizing web experiences. It makes it easy to A/B test signup processes, lead funnels, customer onboarding, and more. Experiment with new copy, new images, and new assets to better optimize your process. It was founded in 2020with $5 million in investment.
Splitbee ( https://splitbee.io/ ) : Splitbee lets you create and run experiments on your page. Compare multiple variations, try different wording, swap buttons, images, and more to find what works and increase conversions. Founded in 2020 by Tobias and Timo Lins,acquired by Vercel in October 2022.
ABTesting ( https://abtesting.ai/ ) : Automated A/B testing. Improve Landing Page Conversion Rates with the Help of AI
A/B testing model based on Shopify
Ship Scout ( https://www.shipscout.app/ ) :Ship Scout enables Shopify merchants to test different shipping and free shipping thresholds on their Shopify store. It allows merchants to conduct targeted tests by destination and view real-time test results. Ship Scout was founded in 2020 by Ben Kennedy and Conor Parrish.
Dexter ( https://thedexterapp.com/ ) : Dexter is a Shopify app that increases average order value by A/B testing to find the best prices for products. Dexter lets you price test products concurrently over a given period of time, not just basic AB testing - v1 for week 1, v2 for week 2, etc. It also monitors revenue per 100 visitors to ensure merchants know at a glance which rates are doing well. Dexter launched in July 2020 and was acquired by Staytuned on May 22.
Shogun ( https://getshogun.com/page-builder ) : Build optimized eCommerce pages for Shopify faster and without code. Design and A/B test Shopify landing pages, blog pages, product pages.
Generate eCommerce description:
Crazyegg ( https://www.crazyegg.com/ab-testing ) : An A/B testing analytics platform for website optimization. It can try out different headlines, sales copy, or product descriptions and quickly learn which ideas convert best. Current estimated annual revenue is $5.2 million.
Chameleon（https://www.chameleon.io/）:
Set up A/B tests for product tours in Chameleon, and use those insights to drive revenue through better onboarding flows and feature activations, founded in 2015 by Brian Norton and Pulkit Agrawal with $14.9 million in funding .
Perci (https://perci.ai/) : Helps generate creative, optimized Amazon listings for products, currently has $300 MRR.
A/B Testing Social Media Profiles
MeetEdgar ( https://meetedgar.com/ ) : Social media management tool, monitored through A/B testing to understand what resonates best with your audience across multiple social networks. Founded by Laura Roeder in 2014 and bootstrapped to $4MM ARR in 2.5 years.
Birdy ( https://birdy.so/ ) : Birdy helps users optimize their Twitter profiles with automated A/B testing. It creates two profile versions and determines which one converts more visitors into followers. Birdy was built in 2022 by Maxime Dupré. The current MRR is $450.
Youtube Thumbnail A/B Testing Tool
ThumbnailTest ( https://thumbnailtest.com/ ) :Helps users A/B test thumbnails and titles on YouTube. Founded in 2022 by Rox. Reached $200 MRR in just 1.5 months with 15 paying users.
A/B testing of forms/surveys/polls
Leadformly（https://leadformly.com/）
Leadformly is a form analysis tool that helps you design and test interactive website forms to generate new leads, collect visitor feedback, also helps build multi-step forms using more than 50 templates, and uses the built-in A/B testing platform to Its variations are experimented with to improve user experience and maximize response rates. It is used by 10,000 small businesses in over 150 countries.
Botanalytics ( https://botanalytics.co/ ) :Conversational analytics software that helps you gain insight into how people interact with your business via text or voice. A/B test using different channels. Received $1.3 million in investment.
Feature Flag Automation
Appcues ( https://www.appcues.com/ ) : Design, deploy, and test engaging onboarding experiences. Perform A/B testing to measure the effectiveness of multiple versions of your experience in parallel. Check if users are more likely to engage in swipeouts that contain gifs or still photos? Check if users prefer tooltip browsing, or if they prefer an all-inclusive modal. Current estimated annual revenue is $25.8 million.
LaunchDark (https://launchdarkly.com/) : A feature flagging and experimentation platform that allows businesses to test and roll out new features, track performance, and improve collaboration between development and business teams
FlagShip ( https://www.flagship.io/ ) : Feature management and experimentation platform, the goal is to release product features faster and more securely through experiments. Help engineering teams continuously deploy and monitor the impact of features on technical infrastructure, while product teams control how features are released and their impact on user experience and business KPIs.
A website builder that supports automatic A/B versions
Unbounce ( https://unbounce.com/ ) :Unbounce's landing page builder now has an AI-powered split testing tool called Smart Traffic. It directs visitors to the landing page variation they are most likely to convert. It analyzes which variation works best for different types of visitors based on their device, location, browser,etc. Unbounce was founded in 2009 by Rick Perreault et al.,with $39.1 million in funding. By 2022, it will have $25.9 million in revenue and 14,000 customers.
Landing page generator Zyro offers an AI Logo Maker, AI Business Name Generator, AI Heatmap, AI Content writer, and many AI-based tools. Annual income of 4 million US dollars.
Email platform management and marketing
Mailerlite ( https://www.mailerlite.com/ ) : is an email platform that conducts A/B testing on different email elements such as subject line, sender name, and content. Help test variations on every aspect of your content, including headlines, images, CTAs, and more to gain insight into subscriber preferences and optimize click-through rates. Founded in 2010 by Eimantas Norkunas and Ignas Rubežius,with 2022 revenue of $12 million.
ConvertKit ( https://convertkit.com/ ) : ConvertKit's email marketing tool helps test two different subject lines to 30% of your email subscriber list and automatically sends the winning copy to others. Founded in January 2013 by Nathan Barry withover $2.79M in MRR.
References:
[1] See the original text: https://microsaasideapro.substack.com/p/micro-saas-products-around-ab-testing-pro
