In essence, face-to-face communication is the most effective, because the voice, demeanor and subtle emotional changes of the communicated object will be quickly captured by the communicator and fed back to the brain to make an accurate judgment, but due to time and space Therefore, on February 14, 1876, Bell filed a telephone patent with the US Patent Office, which can be regarded as the emergence of the first modern communication technology.
With the passage of time and the development of science and technology, people have never given up on the pursuit of effective communication. The emergence of mobile phones, the advent of the 5G era, and the accompanying live broadcast industry have made information communication flourish and colorful. Until 2021, our pursuit has reached a new peak, looking forward to a virtual world parallel to the real world---Metaverse.
In the world of the metaverse, we should theoretically feel the same as the real world, and we can shuttle back and forth between the metaverse and the real world, but you and I clearly understand that the current computing power algorithm, digital twin and The foundation of the legal system and many other elements are in the early stage, and the metaverse world is still a little far away from us.
But we can be thankful that, on the eve of the metaverse, MR live broadcast came.
Explosion of MR live streaming leads to a new era of "immersion"
With the rise of live broadcast technology, from the early information transmission delay, stuttering and distortion, through the era of low delay, no delay, and true interaction, we finally ushered in an era of MR live broadcast.
A few days ago, Polywell Service+ strategy conference was held. Through the no-delay MR live broadcast to break the time and space constraints, reshape the interactive scene, and released Polywell's "Service+ strategy" and SaaS real-time virtual live broadcast system - MR live broadcast with an innovative cloud conference.
In this cloud conference, Polyway created the industry's first MR-style reception solution and exclusive live broadcast room for VIPs, allowing online audiences to enjoy an experience beyond that of offline conference participation. In the MR experience live broadcast room, viewers can watch friends in Guangzhou and Beijing communicate and interact on the same screen in real time, and set up exclusive seats in the live broadcast room to create a real conference experience!
Polywell CTO Huang Hailiang, who is far away in Guangzhou, appeared on the big screen through the MR live broadcast, and had a real-time connection dialogue with the guests on the scene. Because they are in the virtual scene created by MR live broadcast, the guests seem to be in a real and sensible 3D live broadcast metaverse. Compared with the traditional flat live broadcast, the visual impact on the audience is particularly strong.
Xie Xiaofang, founder and CEO of Polyway, said: "At present, Polyway MR live broadcasting is mainly realized through real lighting simulation technology and 3D stereoscopic scene templates. Enterprises only need to have a camera to realize multi-angle shooting pictures and effects, and realize far and near vision. Camera position switching, horizontal dynamic mirror movement and other effects, the live broadcast picture is more abundant, and the live broadcast interaction is real and three-dimensional, so that the audience has the feeling of being in it, can experience the visual changes in the live broadcast room, and the visual experience is more intuitive, and they can really participate in the live broadcast rather than having 'stay out'."
Liang Yingwei, vice president of Polyway Technology, said: "Polyway's no-delay MR live broadcast can reshape interactions and scenes , break the dimensional wall between virtual and reality, fully integrate the real world and virtual reality, and provide broader imagination and performance for enterprise live broadcasting. force."
Zhou Xin, vice president of Polyway, believes: "Whether it is the concept of Service+ or MR live broadcasting, as a technical capability, it is not limited to industries and scenarios. It is useful in education, training, marketing, events, and conferences. In essence, it actually upgrades your audio-visual experience and senses, the form of interaction, and the mode of live broadcast.”
MR live broadcast is a live broadcast with fusion and MR effects. In the live broadcast, it not only has the immersion and sense of space of MR, but also has the real-time and interactive nature of live broadcast, so that users can feel the virtual reality in real time while watching the live broadcast. The effect of mutual interaction between information and real information is like being in the world of metaverse.
It can be said that MR live broadcasting is the product of the development of live broadcasting to a certain stage. Behind it is the result of joint drive of live broadcasting form, information interaction, technology integration, user experience and other aspects. It is an advanced form of live broadcasting.
Judging from the situation of the venue, the MR digital live broadcast room has very rich scenes, can be updated normally, supports multi-platform viewing at the same time, and can provide customized solutions around other elements such as themes and target groups. It is especially worth mentioning that virtual and real The intuitive sense is seamlessly connected, and people are in it, leading a new era of "immersive" experience.
The value of the technology itself lies in lowering the cost threshold of a complex scene. When it becomes a mass product, the scene can be used in various industries and products.
In fact, the requirements of enterprises for live broadcast capabilities are increasing day by day, and users' demand for live broadcast experience is also increasing day by day. Opening the magic box of "immersive" experience, we see a highly simulated virtual world. For enterprises, technology The help can effectively increase user stickiness, increase user usage time, stimulate activity and then increase user conversion rate.
Xie Xiaofang said: "Polyway MR live broadcast also has five characteristics of leading 'immersive' experience creation, lightweight operation, multi-scenario application, no-delay interaction and low-cost use."
We can basically judge that MR live broadcasting empowers enterprises in three dimensions: helping them improve their business capabilities, making breakthroughs in user experience, and displaying their brand image.
As a way of information transmission, live broadcasting has gradually become a new module for the digital transformation of enterprises, and is widely used in various scenarios of daily life and business of enterprises. iResearch predicts that the market size of enterprises embracing live broadcasting is expected to exceed 10 billion in 2022, while MR live broadcasting The emergence of , as a new advanced live broadcast mode, is widely loved by the audience, and the market space for future outbreaks is limitless.
Speed up digital transformation with SaaS
If the mysterious veil of MR live broadcast is lifted, we will see AR/VR and MR mixed reality technology, virtual live broadcast technology, real-time keying technology, real-time synthesis technology, real-time cloud rendering, real-time audio technology and of course the popular digital human technology. How can MR live broadcasting under the coordination of a series of technologies help the digital transformation of enterprises?
We are moving from the consumer Internet to the industrial Internet, and digital transformation has become a rigid need for enterprises. The SaaS application is a key link in the process of enterprise digital transformation.
Xie Xiaofang said: "Plant growth is inseparable from the supply of nutrients. Only when fertilizers and water are fully 'mixed' can they be absorbed by plants and thrive. As a leading enterprise-level video SaaS brand, Polywell brand-new interpretation of enterprise-level video The SaaS service concept, focusing on customer value and effect-oriented, empowers enterprises to create high-quality live broadcasts with full-link operation services, allowing video to create industrial value."
Liang Yingwei believes that the SaaS-based delay-free MR live broadcast can "simplify" the immersive 3D live broadcast scene at the radio and television level, lower the threshold for using MR live broadcast from the three dimensions of operation, equipment, and content, and empower enterprises to create high-quality live broadcast.
We can compare it. In the past, if an enterprise had a budget of 1 million, it might cost tens of thousands of yuan to set up an MR scene. In some normal products, such as training and seminars, such meetings do not care about the form How grand it is, it tends to achieve its communication purpose with free or lower-cost technical solutions, but it does not mean that there are no requirements for scenes and experiences.
However, with the support of Polyway's MR SaaS technology, excellent results can also be achieved. At this time, only a laptop is needed to connect to the Polyway MR live broadcast system, with richer scenes, no delay in interaction, and smooth communication.
I believe everyone will be willing to use such a simple SaaS.
Xiao Yi, CTO of Huawei Cloud China, said that digital transformation has become an inevitable trend of enterprise development, and the core capabilities of digital transformation lie in "connection", "data" and "intelligence". Thanks to the three capabilities at the same time, video SaaS It has become the new infrastructure of enterprises in the digital age and plays a vital role in enterprise digital learning, digital marketing and digital collaboration. The MR live broadcast product released by Polyway can greatly reduce the cost of enterprises, "This brings a new imagination space for live broadcast, and will definitely create richer connection scenarios and value for enterprises."
"From the solution level, the KPI and the logic behind it are the same based on the needs of customers for marketing, training, or activities." Zhou Xin believes: "Digital marketing in the retail industry is well done, and thousands of people have thousands of faces. , or one person with thousands of faces, the logic of B2B digital marketing is also the same, but it is still in the stage of thousands of people, it has not yet reached thousands of faces, let alone one person with thousands of faces, its logic in this process It is the same, but the application on the B-side basically lags behind the C-side by about two years, but Polywell is not an industry SaaS, it is a general-purpose SaaS, and the general-purpose SaaS solves problems based on scenarios, such as technology companies that want to release Yes, banks also have press conferences, and from the perspective of technology implementation, the logic of all press conferences is basically the same.” Polyway provides solutions based on scenarios.
In fact, if we fully understand the scenarios of activities, training, and marketing, these three scenarios can serve more than 80% of live streaming companies in this industry. In this way, enterprises can accelerate digital transformation through general SAAS.
In the SaaS industry, technology and services are 1 and 0. In the past 9 years, Polyway has continuously consolidated its technical capabilities and laid a solid foundation for 1; in the future, Polyway will continue to increase the 0 behind 1 through full-link operation service capabilities, helping the industry to release more value. Polywell founder Xie Xiaofang concluded.
Conclusion
For current enterprises, whether they are platform enterprises or not, ecology is a hurdle that must be bypassed.
Polywell hopes to become bigger, but it does not mean that it is a platform-based company. SaaS companies really want to build an ecology, because there is no way to learn from the experience of all walks of life. It is difficult for people to do it, and it is also difficult for enterprises.
When companies talk about ecology, they all sincerely hope to complement each other, but Polyway wants to be a super Swiss Army Knife, which may be able to repair houses and even cars, but it is still a super tool and cannot become a super tool. a platform. Cross-border linkage and ecological cooperation have always been one of the important development directions of Polywell. "
The meeting also announced the establishment of the first think tank platform for enterprise live broadcasting - the Live Broadcasting Advanced Research Institute. It is committed to helping enterprises understand the development trend of live broadcasting, cultivate live broadcasting professionals, master live broadcasting actual combat methods, and promote industry innovation and development while creating high-quality live broadcasting in an all-round way.
As an upgraded version of the "Lighthouse Project", Polywell launched the "Lighthouse Project 2022" to continue to cultivate live broadcasting talents for enterprises, let high-quality live broadcasting enter thousands of enterprises, and help enterprises embrace the first year of quality live broadcasting!
On the eve of the metaverse, MR live broadcasting is here. Different from the common green keying technology, performers can be seamlessly integrated into the virtual scene with one click. With the help of 3D interactive technology, users can make "people, props, The real-time interaction of "scenes", the new technology seamlessly connects virtual and real scenes, and innovatively leads a new era of "immersive" experience, and the huge industrial landscape it bursts cannot be underestimated.