In recent years, with the rapid development of consumption channels and the continuous upgrading of consumption scenarios, driven by Internet technology, the art market and related industries are also undergoing rapid changes. Among them, the digital transformation of the art industry has become a new tone for the development of many enterprises. Among them, there is a problem that everyone is very concerned about: how to present the traceability and anti-counterfeiting of artworks more transparently, and how to manage them more intelligently and conveniently has become a priority problem that needs to be solved.
At present, counterfeit goods are everywhere in my country's art market, and they are hard to guard against. Even experienced collectors suffer from them. The chain of interests behind counterfeit works is really disgusting. Among the many identification categories of artworks, the cost and identification problems of calligraphy, painting and ceramics are the most serious and prominent. The common pain points in the analysis of the art industry through the big data of Yunchuang IoT are: difficult to confirm the authenticity, difficult to price, difficult to confirm the right, difficult to trace the source, difficult to realize, etc., which also caused a lot of losses to many enterprises and consumers. In this context, "Yunchuang IoT Art and Crafts Anti-counterfeiting and Traceability Solution" came into being.
Anti-counterfeiting and traceability digital transformation plan of Yunchuangwulian arts and crafts
What problems can Yunchuang IoT's anti-counterfeiting and traceability digital transformation solution for arts and crafts solve?
1. Anti-counterfeiting traceability of arts and crafts
Adopt the industry's advanced encryption technology to manage one object and one code for arts and crafts, and trace the source of the whole life cycle from the source to the terminal consumption, which cannot be tampered with.
2. Full-chain management of arts and crafts
The traceability code of Yunchuang IoT has unique characteristics, and the information in the whole link is transparent. The brand side can effectively monitor and manage the information collection and entry of each key link, including process quality inspection, warehousing and logistics, and terminal sales, so as to realize the closed-loop management of the whole process. So as to ensure that the quality of artwork reaches the qualified level!
Anti-counterfeiting and traceability digital transformation plan of Yunchuangwulian arts and crafts
3. Establishment of industry brand image
The anti-counterfeiting marks and artwork anti-smuggling functions of Yunchuang IoT traceability system severely crack down on counterfeit and shoddy artworks and supervise the quality of goods; every time consumers scan the QR code of artworks, they can virtually create a corporate image; traceable art Brands are more trusted by consumers, and consumers' word-of-mouth can be spread through marketing activities.
4. Arts and Crafts Micro Mall
After the enterprise passes the certification, it will generate an exclusive micro-mall that can be connected to the official account. After scanning the traceability code of the artwork, the user can view the traceability information of the product on the one hand, and on the other hand, enter the enterprise micro-mall to view other artworks and cooperate with the mall Numerous marketing activities (big turntable, point redemption, promotional red envelopes, etc.) promote secondary conversion.
Under the wave of mobile Internet, Yunchuang IoT, as a leading provider of two-dimensional code anti-counterfeiting and traceability technology solutions at home and abroad, provides anti-counterfeiting and traceability digital transformation solutions for many art and crafts companies at home and abroad. It is composed of experts, logistics integration experts and high-end e-commerce professionals, with strong software and hardware capabilities. Yunchuang IoT assists the digital transformation of arts and crafts enterprises, continuously improves products and services, moves towards a higher-quality stage, and serves consumers with higher quality.