All martial arts in the world have their own ways, and so does blockchain promotion. This article attempts to explore the ways of blockchain media announcement and promotion from six perspectives.
First of all, let's disassemble the "Tianshan Liuyang Palm" of blockchain media publicity | blockchain promotion.
A good title is worth a thousand words
Blockchain media publicity is to publish soft articles and advertise. The title of the soft article is like the face of a beautiful woman, which is the first place everyone sees. If a girl had a face like that of Sister Feng, everyone would probably throw up immediately, so what would it matter about her hot body like Liu Yan?
In the Internet age, every reader comes into contact with and reads a lot of information every day. If the title of the soft article cannot attract readers to open it, then the effect of the soft article can be said to be almost zero. Titles can generally be conceived from the following dimensions:
Digitization: "A book to understand 24 kinds of Internet thinking: make products into brands and let customers.. "
Characterization: "Peng Bin, CEO of Jifei Technology: Digital Agriculture is the Development Direction of Agriculture in the Future"
Progress: "XXX broke 20 million downloads in one week after its launch"
Eventization: "xxx Software won the Pea Pod Design Award with three points"
Popularity: "Deep into the Frontline of Anti-epidemic, XXX Enterprise XXX"
Where there are keywords, there is a soul
Blockchain soft article promotion, what is promoted? Keywords are the core target carrier of block chain advertorial promotion. With keywords, advertorial promotion has a soul. The author believes that it is enough to highlight only one keyword in a soft article.
The keyword layout pays attention to doing nothing, and don't deliberately pile it up. As long as keywords appear in the title, the text can be inserted reasonably while keeping it smooth.
soft text should be soft not hard
Blockchain soft article promotion refers to articles that are softly implanted with blockchain project promotion information. If the soft text is turned into hard advertising, is it still called soft text promotion? You might as well go straight to the elevator ad...
The author can bluntly say that no media and search engines like hard advertising, and hard advertising is not popular in the field of blockchain soft text promotion. It is often difficult to achieve the desired promotion effect by writing soft texts as hard and wide.
Catch up on hotspots and grab traffic
The reason why a hot spot is a hot spot is because it attracts a large number of readers to watch and comment. Hot spots are one of the important traffic sources for soft article promotion. But some hotspots can be touched, and some hotspots can't even be touched. Don't step on the red line.
High weight media preferred
The author does not recommend that you invest in some small media in order to save costs, because it has no effect, and it is difficult to be included by searches. No matter how low the cost is, it is a waste!
The indicator of a high-weight media is that its website has a Baidu weight of ≥ 3. The high-weight media not only has a large amount of traffic, but also publishes soft articles that are more likely to be included by Baidu. If it is included, there will be a ranking. The higher the ranking, the more traffic the soft article will get.
Advertisement promotion is expensive in persistence
Many novices complain because they failed to achieve their promotion goals after posting a blockchain soft article, which is actually completely unnecessary. You are not a god. Excellent soft article promotion workers have accumulated experience step by step, and the author has stepped on a lot of pitfalls on this road.
The above is the block chain media publicity | block chain promotion "Tianshan Liuyang palm" cheat book compiled by the author for everyone. Although the experience is good, everyone still needs to practice and master it.