It will be another year of 618 soon, especially when everyone's enthusiasm for consumption is high recently. Today, I’m here to chat with you about 618. How to write a business copy for 618 activities, and precautions.
In case some people don't really understand 618, although the possibility is very small, but in line with the principle of rigor, let's introduce the 618 activities first. The 618 event is one of the most important promotional events in the e-commerce industry every year.
This campaign is designed to allow consumers to enjoy continuous price reductions, discounts and rebates during the promotional period of up to 18 days. In this year's 618 event, we can expect the emergence of various novel gameplays and ideas, so that consumers can enjoy more entertainment and experiences while shopping.
So because of this, this is a rare opportunity for merchants, and it is also a time point when many enterprises can really show their strengths. Since there are activities, it is necessary to have a good copy to show in front of consumers. .
1. Key points of the 618 event copywriting
1. Discounts and incentives
In the copywriting, elements such as discount strength, product discount amount, and time-limited purchase can be highlighted, so that consumers can feel the benefits and sincerity of the brand.
2. The quality and characteristics of the product
Use copywriting to highlight the quality and characteristics of the product, so that consumers can have a sense of trust in the product. For example, you can highlight the material, craftsmanship, and characteristics of the product, so that consumers can feel the high quality and high cost performance of the product.
3. The scarcity and time limit of activities
Grab consumers' attention by highlighting the scarcity and time-limited nature of the event. For example, elements such as the deadline and limited release of the event can be emphasized to make consumers feel the preciousness and urgency of the event.
4. Brand strength and reputation
Use copywriting to highlight the strength and reputation of the brand, so that consumers can have a sense of trust in the brand. For example, elements such as the long history of the brand, best-selling products, and user reputation can be highlighted, so that consumers can feel the professionalism and reliability of the brand.
5. Increase interaction and fun
The 618 event is a large-scale shopping carnival, and brands can use copywriting to attract consumers' participation and interaction. For example, activities such as interactive mini-games and gift giving can be launched to let consumers feel the fun and interactivity of the brand.
Starting from these aspects, you can create high-quality promotional copywriting such as "618 carnival, the lowest price on the entire network!", "618 promotion, limited-time special offer!"
2. How to disseminate the 618 campaign copy
1. Formulate a suitable marketing strategy, so that the goal that the copywriting needs to achieve has a general direction.
2. If you want to disseminate the content of the event copywriting, it is difficult to compete for traffic on the e-commerce platform. More often than not, you need to deploy on the media platform at the same time. The major digital media platforms and social platforms are good medium. The dissemination of content can be expanded through a variety of marketing methods, matrix distribution of talents, layout of distribution, etc.
The above is the sharing of "how to write the copywriting of the 618 activities of merchants" this time, I hope it will be helpful to everyone.