In the field of e-commerce retailing, the mall system has always been the core tool to help merchants build malls. With the development of the e-commerce industry, various new models have emerged, and at the same time, various mall systems have emerged, while B2B The mall is the most common mall system among them.
In recent years, due to the rapid development of e-commerce, B2B mall has become the most dynamic and potential market in the whole e-commerce. Today, as the Internet is becoming more and more mature, the B2B mall system is also becoming more and more mature.
As a complex system engineering, the B2B mall has gradually evolved and integrated various business scenarios such as B2B2B, B2B2C, S2B2B, and B2P2B from the initial B-end to the B-end , effectively integrating suppliers, purchasers, and platform resources. , through the unified operation and management of goods and services, it empowers the procurement and sales of enterprises.
Click the link to register and experience the B2B mall: https://51qqt.com/register.html
So what are the main business models of B2B malls, and what are the values of these business models?
1. Matchmaking transaction mode
Matching transactions between buyers and sellers to improve the profitability of the platform
Matching transaction mode refers to a transaction mode in which the B2B mall platform acts as an intermediary to match buyers and sellers for transactions and charge transaction commissions. This model solves the problem of information asymmetry to a certain extent, enabling buyers and sellers to achieve timely and effective communication. The platform can charge different percentages of commissions according to the credit ratings of buyers and sellers, greatly improving profitability.
The matching transaction mode mainly exists in B2B malls for industrial products and B2B malls for agricultural products, such as steel, coal, building materials and other industries. By matching the transaction mode, the B2B mall can quickly transfer goods.
2. Self-operated mode of the mall
Purchasing is more convenient, reducing the operating cost of the enterprise
In B2B malls, enterprises can establish self-operated malls, integrate multi-channel businesses, and conduct unified management of online and offline multi-channel businesses through multi-user mall management systems such as members, commodities, orders, finance and warehousing. In this mode, the B2B mall platform has a strong initiative, can launch new products according to market demand, and can also innovate existing products.
Since there is no middleman involved, it makes shopping more convenient for users and reduces the operating costs of enterprises. This B2B business model is suitable for brand manufacturers to build their own 2B sales portals and realize corporate external sales collaboration.
3. Settled in the joint operation mode
Co-promote products with settled companies and share revenue
In addition to relying on self-operated business to make profits, B2B malls can also enrich the product categories of the mall by recruiting merchants to settle in, and enhance the traffic and brand influence of the mall. The B2B mall platform invites enterprises to settle in, promote products and provide services with the settled enterprises, and share the profits.
For merchants with online multi-store business, the "self-operated + joint operation" model can integrate industry and geographical resources , provide consumers with more diversified goods and service categories, and obtain higher-intensity exposure than single users. Import more traffic into the mall, bring huge business alliance member resources to merchants, improve sales performance, and help merchants maximize profits.
4. Platform consignment model
Low cost to achieve expansion, multiple channels for mutual benefit and win-win
The platform consignment model means that the B2B mall purchases products from manufacturers or agents for the purpose of selling products, and then sells the products to users at wholesale prices to earn the price difference. This kind of shopping mall system is different from entering other e-commerce platforms, and does not need to be restricted by third-party platforms. What the enterprise owns is an independent shopping mall platform, and can set corresponding rules for the operation of the platform. In the platform, in addition to managing sales to downstream customers, it also supports procurement management for upstream manufacturers.
This model is suitable for circulation trading companies . Enterprises build a platform through the mall system and can control the autonomy of the mall. In this mode, users only need to simply register and log in on the mall to complete the process of purchasing products and paying for goods.
With the continuous intensification of competition among enterprises, as an important part of the digital transformation of the supply chain, the e-commerce model of procurement has become an important implementation measure under the core demands of enterprises to reduce costs and increase efficiency. As a powerful weapon for conducting business in the field of e-commerce, the B2B mall system has broad application prospects in all walks of life.
Qiqitong Purchasing Mall meets B2B multi-business scenarios. By building an omni-channel, full-life cycle, and full-link B2B mall, companies can build end-to-end supply chain links on the one hand, and link sales ends on the other hand to expand sales channels. .
Product release, order placement, receipt and delivery, settlement and reconciliation, distribution and other processes are carried out online, and the status and sales volume of purchased products can be understood in real time, and the capabilities of connection, sales, service, and data-driven can be strengthened to realize the online and digitalization of B2B enterprise business . Improve efficiency and reduce costs; at the same time, choose a business model suitable for the company's own development. Over time, it can form a strong core competitiveness and stand out in the market competition.