With the continuous operation of the data center and the accumulation of data, when the value of data density increases to a certain stage, it is necessary to deeply explore the potential value of data, continue to increase application scenarios, and drive business innovation and development through data services such as customer portraits and risk control. Assist decision-making and improve operational efficiency.
An automobile manufacturing group has realized the industrial layout of joint venture and cooperation, emerging business, overseas business and ecological business, completed a brand-new operation and control model facing the market and reaching customers directly, and built a global R&D network. Enterprises have always firmly regarded digital transformation as an "accelerator" to achieve strategic goals.
From the perspective of industry trends, leading domestic enterprises are exploring digital transformation, transforming from highly integrated systems to deconstructed systems, and tending to de-ERP and comprehensive middle-Taiwanization. However, the information system of the automobile manufacturing group is still Carry out iterative upgrades around ERP, and continuously customize and develop new systems on top of the complex and bloated systems to meet the ever-increasing needs of business scenarios.
In order to support digital transformation and realize the corporate operation goal of "horizontal connection and vertical communication, business and financial integration, and real-time online", the automobile manufacturing group needs to be problem-oriented, customer-oriented, and combined with benchmarking analysis, to decouple the old system refactor.
Focusing on "business empowerment, product intelligence, ecological intelligence, and data value-added", the automobile manufacturing group takes the middle office as the core, uses data as the engine, and takes the three major processes of product birth, order delivery, and customer service as the main line to fully promote digital transformation. , to realize the digitization, value, and innovation of the core business, support the "real-time online, timely analysis, and intelligent management" of enterprise operations, and provide customers with products and services with the ultimate experience.
Focusing on the goal and vision of building the first autonomous and controllable digital platform for the automotive industry in China, the automobile manufacturing group built an independent, controllable, cloud-native agile development platform and tool chain to support rapid iteration of application development; fully decoupled through the data center business, mining the value of data, and supporting full-service chain application systems and data application scenarios for users, research and development, and manufacturing.
The group improves its digital intelligence capabilities from the following aspects:
Platform upgrade, seamless evolution to cloud-native platform. Based on the base capabilities of the Yonyou BIP platform, the car company benchmarks against industry benchmarks, upgrades the technology stack, and realizes containerization, micro-services, and DevOps of the platform. Developers do not need to consider the underlying technology implementation, and can give full play to the flexibility and distribution of the cloud platform. Advantages, realize rapid deployment, on-demand scaling, and non-stop delivery; based on the intelligent analysis report application module of the data center platform, it realizes a number of visual applications, helps operators monitor the operation of the platform in real time, and provides real-time dynamic warnings for abnormal operation of the platform .
R&D and innovation, creating an agile development model for automobiles. Based on the development, delivery and operation and maintenance capabilities of the digital base, quickly build a collaborative design and virtual simulation platform based on digital twins, realize multi-disciplinary, integrated, all-weather online collaborative development, and shorten the product development cycle by more than 6 months.
Intelligent manufacturing promotes the intelligent upgrading of traditional manufacturing. With the goal of building a world-class intelligent chemical factory, build an industrial Internet platform for the automotive industry, build a digital factory based on "5G+Industrial Internet", comprehensively collect data on production, equipment, energy, quality, etc., apply Internet of Things, big data, digital twins, hybrid Realistic and other latest technologies have realized the intelligent production of the four major processes of stamping, welding, painting and final assembly. The production cycle of the whole vehicle has been shortened by 7 months, and the order delivery cycle has been shortened by more than 26%.
Based on "5G+mixed reality technology" to integrate production information, intelligent sensing equipment information, and production auxiliary tool information, realize real-time simulation of production scenarios and predictive maintenance of equipment, reducing passive downtime by more than 20%; use intelligent auxiliary assembly, super vision HD quality inspection , Equipment positioning, multi-dimensional video monitoring and other advanced technologies have significantly improved production efficiency and manufacturing quality.
Precise marketing, real-time accurate service to customers. Create a customer ecological cloud platform, build a digital touchpoint covering the entire process of customer consumption, respond directly to customers, empower dealers, support the integrated operation of enterprise, dealer and client, and increase the rate of leads to stores by more than 15%. Lead costs are reduced by more than 30%.
Deepen management and comprehensively improve operational efficiency. Based on business innovation, reconstruct the enterprise operation platform based on the middle platform structure, comprehensively promote the digitization of management, create an exclusive collaborative office platform, realize office mobility and digitization, improve office efficiency by more than 30%, and realize online and real-time operation of the whole process Smart, intelligent, and comprehensively improve operational efficiency.
Digital transformation is a reborn self-reform. The digital intelligence platform base built by the automobile manufacturing group has laid a solid foundation for its digital transformation. It has achieved remarkable results in the four core areas of R&D, manufacturing, marketing, and management. The world's first-class auto companies are moving forward.