The extension scene is a "decentralized" social practice. (Welcome everyone to pay attention: the official account of the extension scene)
There is a structured development bottleneck problem in today's world. With the rise of the concept of web3.0 in the past two years, everyone knows that the problem of our current social structure is the problem of "centralization".
The centralization of social structure is reflected in two aspects of "scene" and "communication". Scene centralization means that when we want to have our own scenes, we can only rely on third-party platforms to build them. Communication centralization means that if you want to spread your own scenes to find partners and customers, you still have to ask several Platform companies pay advertising fees to obtain traffic.
Under such a social structure, if a person does not want to be just a baby who is indoctrinated and consumes infinitely, not only consumes value, but also wants to create value, the final result is alienation and exploitation by third-party platforms.
The extension scene is a project aimed at dismantling the monopoly of scenes and dissemination, with the goal of "promoting zero cost of scene and zero cost of dissemination". Why can't everyone build scenes for free, and why can't communication be free without intermediaries?
Everyone in this world wants to open up their lives to learn, make friends, collaborate, create, find customers, and generate value. This is due to human nature. However, all scene construction and scene dissemination are monopolized by those capitalists. You want to build a scene, and you find that the landlord has earned the money for opening an offline store, and the rest is earned by the Internet platform; you want to promote, and you find that there are Toutiao, Tencent, and Ali departments behind you. money.
In the early 2010s, we saw that all the companies that entered the mobile Internet were rapidly grabbing traffic portals, chasing video today, life services tomorrow, map services the day after tomorrow, and browser search portals the day after tomorrow. After the battle for traffic entrances ended, people began to develop various business ecosystems based on traffic. WeChat launched a public account, and some service provider ecology developed around the public account. Baidu launched Baijiahao. All the platforms are introducing big Vs to sell goods under the home account. I hope these big Vs can realize the flow of traffic on their own platforms, so as to achieve a win-win situation of making money for themselves and the traffic earned by the platform. Later, Douyin became popular, and the e-commerce based on Douyin began to explode after Luo Yonghao entered the live broadcast circle, becoming the last wave of Internet traffic + business ecological dividends in the past few years.
What is the web2.0 era?
The era of web2.0 is an era in which the big bourgeoisie and big platforms seize the entrance and shape their own business ecology.
Today, all the dividends have disappeared, and the Internet’s Naitou music industry ecology has seized all the traffic portals, and the growth brought about by the business strategies of these traffic portals has gradually capped in the past few years. Some companies even hope that To grab the business of the vegetable market, various grocery shopping apps have been made, hoping to deprive the last bit of "scene autonomy" of ordinary people.
If we don't look at the Internet, will the offline situation be fine?
For all the shops along the street, their bosses can benefit from the dividends of the times, and a successful investment can benefit them for life. When you open a shop, the most profitable is not you, but the landlord behind you. Landlords are encroaching on your profit margins, and Internet distribution platforms are further eroding your profit margins.
All of us can speak in all fairness, why the biggest profits are taken away by the bourgeoisie and landlords when one person does business. Shouldn't the greatest profit be made by the man himself? Shouldn't customers experience it? Why do the big landlords and the big bourgeoisie always win in this world?
Whoever gets the money into their pockets has the ability to optimize services and innovate businesses, and this ability is always tightly controlled by the big platforms and the big bourgeoisie, and they will eventually invest in various consumer fields after they have mastered this power. In terms of products, this has led to the fact that ordinary people can only survive, but cannot innovate. The meaning of this life is either to support themselves or to support the platform. Is the value of life is to earn money and consumption? Dressed up in a glossy manner and become a baby nourished by consumerism?
So consumption has been upgraded again and again, but are there any products that really change people's lives?
Therefore, the root of the structural problem lies in the fact that the scene and communication channels are in the hands of the big platform and the big bourgeoisie. Such a structure has also had its positive effects. For example, the huge profit margin has attracted the concentration of capital, education, and talents in the society. In a very short period of time, it has cultivated a group of high-level technical talents and accumulated experience in actual products. . Without Alibaba, we would not have our own cloud computing. If there is no Baidu, we will not have our own artificial intelligence, and if there is no Tencent, we will not be able to develop our own games, and there will be no way to make the necessary accumulation for the future metaverse era.
For another example, the fierce competition for scenes and traffic entrances has prompted all enterprises to desperately improve their technical capabilities and algorithm capabilities, and to solve social problems. It makes people's lives much more convenient and reduces the number of people. Life is wasted time.
However, things develop in the unity of contradictions and opposites. Today's vigorous development may become a stubborn force hindering social progress tomorrow. Today's unrealistic fantasies may one day become productive forces breaking the shackles. the key. At this time, someone must stand up and give the development logic of the next era.
That is:
The scene is no longer monopolized by capitalists and landlords, but owned by everyone
Communication is no longer monopolized by capitalists and landlords, but decentralized communication for everyone
We cannot directly change the real estate ownership of the shops along the street, but we will find that real estate is not a necessary factor for the scene. The reason why there is real estate along the street is only because there is traffic along the street. The Internet scene has already been deeply rooted in the hearts of the people as a low-cost scene. , in the future, the Internet scene will serve as a low-code, decentralized, and everyone-owned production tool, changing the status quo of being exploited by landlords and centralized platforms, and becoming a value-creating tool that everyone should have. window.
We cannot directly ask the centralized Internet advertising platform to close down, but we can create more decentralized communication media. The reason why the centralized advertising platform is centralized is because their scenarios are single and private to the enterprise. In the future, the scene is owned by everyone, so the communication based on the scene of these people will also be decentralized.
From web2.0 to web3.0 is not just an improvement, nor is it a one-step step into the metaverse world, but a complete revolution of the scene and communication structure based on web2.0.
According to the Marxist principle of coming from practice and going to practice, we know that such a scale and such a thorough revolution cannot be achieved by directly pooling resources, so we must test the correctness of our future predictions in practice. From the situation of starting a prairie fire from a single spark, to promote the high-level technical talents of the society to explore new network structures.
What is an extension scene?
The extension scene is composed of low-cost scene boxes and cards, so that everyone can own the scene, and everyone can spread the connection structure products of the scene.
The reason why it is called extension means that everyone can use the box to expand their connection, expand their image, and expand their value. Only when a person is "extensible" can he grow, be sunny, and progress.
The extension scene box is sold to everyone, mainly to offline stores with the attribute of "scene", so that the store can create more connection value for customers outside of the main business. With the extension box, everyone who entered the store to drink coffee before was just drinking coffee, and there was no other value, but with the extension box, it means that there is room for in-depth communication with customers. Customers can throw in the extension box You can also apply for your own card to display your own scene in the form of an A4 paper booth in the store. While promoting yourself with the help of the store, it also brings multi-dimensional value to the store.
The extension scene box also has some preset functions. For example, it has a preset box for connecting people. If you want to meet new friends, you can leave your friendship wishes and contact information. Seeing and establishing a connection will help each participant to expand their network, so that everyone will no longer live in their own closed circle, or meet some people in some particularly rigid and rigid subject environments.
In Dali, some ingenious students made the "Meet Cupid" box. Everyone left their contact information, or took away their contact information, and established a low-cost connection with other tourists. These people you would never know in your life. of.
The extension card is used to fill the extension box, which is a blank sheet of paper for everyone to express themselves. Why do we need a piece of paper to connect with others?
When we want to expand our living space, we can't expect others to know us by appearance and telepathy. No one can know what you are thinking through appearance and telepathy, which will not bring you any value A relationship that doesn't allow you to create value. Only through specific "scenes". A Taobao store is a transaction scene, and a letter can also be a scene of emotional maintenance. The content of all scenes in this world is composed of rich text. Sometimes carefully drawn handbooks are not for yourself. It will have greater value in human connection.
This extension card is the best medium for you to get to know others. When you put a beautiful hand account card in an extension box, it is equivalent to throwing your drift bottle into the sea of people. This hand account card may I will drift in countless shops, and one day I may float from Beijing to Guangzhou, from Guangzhou to Dali, and from the inland to the sea.
When someone likes it, he will take it away, and when he enjoys the value of it, he will return it to the extension box and the sea of people.
In addition to being open to stores, the extension box can also be sold to individuals, and everyone should also have their own scene. We imagine a future. There are many stores in this world. Each store has an expandable box, just like owning a shared power bank. Each expandable box contains various cards. When you go to different Store consumption, get your favorite extension card, go home and put it in your own scene. After this year, you can summarize how many new things you have gained in this world, how many beautiful interpersonal relationships, How many new organizations have joined, and how much the connotation of life has changed. At that time, you will understand that the decentralization of scenes and communication can really change your life to such a degree. It turns out that it is so important to actively shape the connection between people. It turns out that the core is to have your own scene and communication power.
It turns out that this article is not an unfathomable bluff, but a future that is truly beneficial to everyone.
With the help of the extension box, the store can establish a deep relationship with customers. In addition to making money, the boss is also creating social value and providing connection value to customers. The meaning of life is different.
The store can also obtain part of the profit with the help of the extension box. For example, co-creation with customers is getting better and better, or customers no longer need to pay huge rents, but use the scene to complete the distribution of some businesses. Being exploited by big landlords, and the next 100 people being exploited by big landlords, such exploitation is insignificant, and fewer resources are used by more people. With the Internet in the future, these rents will plummet even more, and those creative online scenes will play a better traffic role, making the functional distinctions of all real estate less obvious, and making the world's most profitable People who actively establish connections with others become people who continue to create value.
Individuals can use the extension box to make themselves more easily understood. For example, if you put the extension box in a private position in a public space, all people can see your life in a tangible way, and you can design a unique style You can also put your own well-designed cards in it. In this way, everyone is no longer socializing around boring goals and chatting, but creating and socializing around the bits and pieces of your life. Socializing is real Decentralization is not boring anymore.
Boys chasing girls, no longer pursue one step,
People no longer find partners and teammates in one step,
Everyone can grow together in the details and understand each other better.
For individuals, the more valuable thing is to "break the circle". Originally, if each student does not become a B station up master or shoot Douyin, his own life scope is so large that he cannot touch it. Who, but if every store has an extension card, maybe those celebrities and bosses who don’t usually see them will also leave their presence in some stores. Not only can they see your card, but they also want to be specific More people see their own cards, instead of talking to a group of so-called traffic every day. Those big Vs who used to treat everyone equally on the self-media platform are friends sitting next to you in a certain cafe.
Every friend who joins, no matter what age, I hope everyone can choose a way of life, a kind of connection based on a new structure and a new third-party force to actively expand their own connections, and to make this awareness concrete and specific We should look at the shackles brought by society in a concrete way, look at the troubles we face in a concrete way, and look at how we should act to change in a concrete way.
Treat troubles materialistically, look at difficulties and contradictions as opposites, and test cognition from practice.
I hope life is dynamic, I hope life is meaningful, I hope life is full of hope.
I hope that everyone can express, I hope that everyone can live out their own energy, and I hope that young people can face challenges directly.
I hope that everyone can stand up and express their opinions confidently, and live as a clear and understanding person.