Text|Intelligent Relativity
Author|She Kaiwen
Speaking of the Guinness Book of World Records, most people's feelings should be "magical", "excellent" and "out of reach". Although everyone knows that every record is not easy to create, but because it is far away from the lives of the public, the Guinness Book of Records is more of a "talking stuff".
Now this situation is beginning to change. On July 9, Casarte Air Conditioning’s 2023 rainy season tour came to the fifth stop - Huzhou Moganshan. With the challenge of dehumidifying 200 jin of water in 24 hours and filling 1094 rock cups, Casarte Air Conditioner finally won the title of "Longest Rock Cup Queue" in Guinness World Records.
The success of the Casarte air conditioner challenging the Guinness World Record not only showed its strong dehumidification effect to the outside world, but also made people realize that the Guinness World Record can still be so close to them.
How to tap the upward space of the air-conditioning industry? "De-marginalization" has become a trend
Some people may ask, does an air-conditioning product need this "best in the world"?
It may not be really necessary for Casarte, but for consumers, the more such "best in the world" the better. At this stage, we are in an era of accelerated changes in consumer demand, and consumers' demand for products has begun to shift from "easy to use" to "multiple uses".
In the past, people's demand for products was "useful", as long as it was useful; then it was "easy to use", not enough, but good enough; now it is "more", that is, in addition to satisfying basic functions, it also needs to bring more added value to consumers.
Such cases abound, such as those around us, from mobile phones, watches, cars to home appliances. Like cars, in the past, consumers’ needs for cars were nothing more than safety, low fuel consumption, operability, etc. Now, looking at consumers’ selection factors for car products, comfort, car networking services, automatic assisted driving and other capabilities that were considered “marginal” in the past have become more and more important.
This is why it is said that for consumers, the more similar "best in the world" the better. Just like Casarte air conditioner challenged the Guinness Book of Records, allowing consumers to re-understand the "marginal" ability of air conditioner dehumidification.
For air-conditioning products, if it is still fighting around the ability of "cooling and heating", will it still attract consumers' attention? If the "edge" functions such as dehumidification, purification, and humidification are still unsatisfactory, or if air-conditioning products cannot provide the added value required by consumers, then the ceiling is also foreseeable.
Today, under the promotion of Casarte air conditioners, consumers have seen more "edge capabilities" of air conditioners, which has also opened up a new idea for the continuous growth of the industry.
The new life concept of Casarte Air Conditioning is both "responsibility" and "burden reduction"
Why did Casarte Air Conditioner choose to challenge Guinness from the "marginal" perspective of "dehumidification"?
The answer is also based on "consumer demand". For example, the "rainy season" in the south, this season is characterized by rainy and humid, especially the problem of indoor air humidity makes many consumers "unbearable". In severe cases, even if the outdoor temperature is as high as 35 degrees Celsius or more, in some poorly ventilated and sunny rooms, the walls and the ground will be covered with a layer of "never-dry water".
Of course, the dehumidification of air conditioners is not a new thing. Even general air conditioners have dehumidification function, but consumers don’t use it much. The reason is that “traditional air conditioners can also cool while dehumidifying”, which means that the dehumidification and cooling functions will be turned on at the same time.
It can be seen that many families in the south have rigid needs for dehumidification, so for air-conditioning brands, improving the "dehumidification" capacity is both "responsibility" and "burden reduction" for users.
This is what Casarte air conditioners do. On the one hand, the Casarte Nebula air conditioner uses the original constant temperature and humidity technology to dehumidify powerfully, actively senses and controls changes in environmental humidity, and achieves self-maintaining 52% gold humidity; on the other hand, it adopts a double-tower design, which can not only open the functional tower to send out cold and warm air, but also open the healthy tower independently, and use the water-oxygen air washing technology to achieve functions such as humidification and sterilization, and at the same time release negative ions to rejuvenate the air.
While completing efficient dehumidification, it also saves users the trouble of purchasing additional products. One Nebula air conditioner can be used as a humidifier, dehumidifier and other 7 electrical appliances, which greatly improves the use efficiency. Understanding consumer demand with the user's thinking is also the secret of Casarte air conditioner's high-end top for many years.
Behind the creation of the Guinness Book of Records, Casarte air conditioners have become the industry's "load-bearing wall"
Looking back at the value of Casarte Air Conditioner’s challenge to the Guinness Book of World Records, it can be said that through this challenge, Casarte Air Conditioner has further allowed users to see the “integrity” of air-conditioning products, and will also greatly improve the use efficiency of air-conditioning products. This will be a new “release” for users’ lives.
At the same time, this model based on "consumer thinking" will also provide a new upward channel for the industry. Of course, this is not the first time that Casarte Air Conditioning has done this.
Casarte Air Conditioner, born in 2016, took the first position in high-end in just one year, and continued to maintain the first position in high-end for seven years. Behind it is Casarte Air Conditioner's "demand innovation" as a ladder.
From 2016, Casarte relied on the original twin-tower soft wind of Yunding air conditioner to bring the "golden temperature" of the human body. In 2021, Casarte launched the Connoisseur air conditioner, upgrading the active soft wind, and then the Casarte Nebula air conditioner set a Guinness record. The achievements of Casarte air conditioners have gained unanimous recognition from inside and outside the industry. Since the end of last year alone, Casarte Nebula Air Conditioner has won many awards including the Golden Selection Award "Annual Leading Product Award for High-end Home Appliances" and "Epland Innovation Award".
It is said that the Casarte air conditioner, which has already stood at the top of the high-end, could have "sit back and enjoy the benefits", but it is also its innovative spirit that is still not satisfied with the status quo, and it is still pushing the industry forward. It is no exaggeration to say that Casarte air conditioners have become the "load-bearing wall" of the industry. Only like Casarte, under the brand responsibility of shouldering the needs of users and the spirit of innovation, the future of the air-conditioning industry is more worth looking forward to.
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