On June 27, 2023, Amazon Cloud Technology will hold the annual China Partner Summit. With the theme of "Common Seeing Value Achievement", this summit released a number of plans for partners, such as Zhihui Overseas Plan, Sustainable Development Partner Plan, Partner Solution Factory, and Customer Acquisition Incentive Plan, to further strengthen the " 3+3 strategy" provides diversified and precise empowerment for partners in different development stages and different paths, helping to improve cloud innovation capabilities, industry capabilities and customer acquisition capabilities, and achieve more value.
Amazon Cloud Technology will launch a "3+3 strategy" for partners in China in 2022, including three major initiatives: core capability building, in-depth industry empowerment, and global coverage. The new measures launched at this summit are dedicated to helping partners realize greater value.
First, Amazon Cloud Technology will strengthen the core capability building of partners, and rely on the industry's first capability plan to help partners improve their technology and service levels from two aspects. On the one hand, it strengthens partners' innovation capabilities on the cloud through machine learning and artificial intelligence, data analysis, and cloud management service provider (MSP) certification; on the other hand, it focuses on building partners in industry certification, security compliance and business Differentiated capabilities in strategic consulting help partners become cloud experts trusted by customers. In 2022, a total of 33 partners in the Greater China region have obtained the new Amazon Cloud Technology Competency Certification. Up to now, more than 90 partners have obtained more than 160 competency certifications.
Second, Amazon Cloud Technology will further support and help partners use Amazon Cloud Technology's extensive and in-depth cloud services to develop customized industry solutions, focusing on business innovation, business expansion, refined operations, customer experience, etc., to meet industry customers specific needs. In 2022, Amazon Cloud Technology and its partners have jointly created nearly a hundred key industries including finance, manufacturing, automobiles, retail FMCG, medical and life health, media and entertainment, games, education, e-commerce, energy and electricity. industry programs. Relying on the full ISV growth path released last year, Amazon Cloud Technology has empowered thousands of ISV partners at different growth stages from capability building, business launch, cooperation acceleration to global expansion, and jointly released hundreds of solutions to provide Partners have connected thousands of business opportunities, and also helped hundreds of partners to list Amazon Cloud Technology Marketplace and successfully go global. The newly released Amazon Cloud Technology Zhihui Overseas Plan and Sustainable Development Partnership Program will further consolidate in-depth industry empowerment initiatives.
The Amazon Cloud Technology Zhihui Overseas Plan aims to help manufacturing companies use cross-border e-commerce channels to go overseas. Amazon Cloud Technology will join hands with more than 30 partners to provide industry and trade integration, ODM/OEM and brand enterprises with full-link solutions from overseas route planning, product intelligent upgrades to digital marketing promotion, helping them build cross-border business faster. overseas e-commerce channels. Amazon Cloud Technology will provide comprehensive resource support for partners who join the program, including investing in a team of technical experts and industry experts to create solutions with partners, and applying generative AI and other technologies to enhance product capabilities. Partner solutions will also be available on the Amazon Cloud Technology Marketplace, making it easier for customers to deploy. Amazon cloud technology will also assist partners to connect with Amazon's global resources such as e-commerce, advertising and logistics, and speed up going overseas. At the same time, in the cities where the manufacturing industry gathers, Amazon Cloud Technology also plans to cooperate with the local government to establish a manufacturing center to enable overseas manufacturing, and gather resources to promote overseas expansion. The first overseas manufacturing empowerment center is expected to land in Suzhou. The first batch of partners to join the Zhihui Overseas Plan includes Tuya, Haofang Group, Shanghai Pudong Development Bank, Chuangda, Quectel, Wisdom Technology, Shulex, Haibang Yiteng, Jilue Technology, and Boshang Global.
The Sustainable Development Partnership Program will work with partners from the perspective of strategic consulting, program planning and co-creation of sustainable development solutions to achieve energy and carbon management consulting, carbon measurement and ESG reporting, industrial energy-saving optimization, clean energy replacement, green certificates and green electricity transactions And the full link coverage of the six major areas of compliance certification, helping enterprises achieve green transformation and sustainable development. More than 10 partners have joined the program in the first batch, including Deloitte China, Accenture, PwC China, Capgemini China, NTT Data, Boss Cloud, Centific, Changhong IT, Ecorod, InnoBlock, Carbon Trust, TUV Rheinland, Miaoying, Tanlian, Zhiding, Goldwind, Hanlin Yixun and Zhixin Yuanjing, etc.
Third, in terms of global coverage, Amazon Cloud Technology will focus on helping partners in three aspects, assisting partners to deeply cultivate local areas, and comprehensively improving partners' ability to acquire customers. First of all, partners deeply study the economy on the cloud, and use migration and cloud operations to help enterprises reduce costs and increase efficiency. Secondly, with the help of Amazon cloud technology's mature implementation plan, strengthen global digital marketing; finally, build a ladder team, build a customer growth cycle coverage mechanism, and provide customers with customized services. Through this, partners will achieve a wide range of business coverage, and thus better provide enterprises with nearby services and support.