On June 9, 2023, the 2023 Amazon Cloud Technology "Tide to the New World" Overseas Day event was held in Shenzhen and online simultaneously. In this overseas event, what exciting content did Amazon Cloud Technology, representatives of Chinese overseas enterprises and partners share? What insights did they put forward for Chinese companies going overseas?
Ten years of preparation and ten years of explosion,
Amazon cloud technology one-stop escort
At the opening of the event, Li Xiaomang, general manager of the commercial market and public affairs department of Amazon Cloud Technology China, delivered a keynote speech on "Steady and far-reaching, and win-win cooperation in the new trend of going overseas".
In the past ten years, Chinese enterprises going overseas have gone through the stage of exploration, the stage of accumulating strength, and the stage of full bloom. Li Xiaomang believes that in the process of Chinese enterprises going overseas for more than ten years, they have realized the upgrade of their overseas capabilities from "manufacturing" to "intelligence", and there has been a trend of Chinese technology, Chinese brands, and Chinese experience going overseas. In this process, Amazon Cloud Technology has helped companies from various industries such as 37 Interactive Entertainment, TCL, PatPat, and Xiaopeng Motors to go overseas. In the statistics of overseas public cloud IaaS resources used by Chinese companies going overseas (accounted for in China), the IDC report shows that Amazon Cloud Technology occupies a leading position with nearly 80% of total sales.
In the next ten years starting from 2023, Chinese companies will usher in an explosion in going overseas, and the overseas track will be in full bloom. More and more companies will start to deploy globalization from going out. Amazon cloud technology will lead the industry's security compliance and practice, global infrastructure, extensive and in-depth cloud services, global partner solutions, mature and rich global customer practices, and strong support from Amazon's global business system. With great capacity, we will continue to escort Chinese enterprises going overseas.
The IDC report shows that Amazon cloud technology accounts for nearly 80% of the total overseas sales of Chinese companies.
1. Lead the industry in safety compliance and practice
● 300+ security and compliance services and functions, 143 security standards and compliance certifications
● 5 major areas, providing multi-level security protection
● Meet the compliance needs of global regulatory agencies with extremely high standards
2. Global infrastructure
● There are 31 geographic regions and 99 availability zones in the world
● Provide services to customers in 245 countries and regions around the world
● More than 450 POPs, 115 DirectConnect stations
3. Extensive and in-depth services
● Provide 200+ categories of cloud services for customers to choose from
● Named a "Leader" in the Gartner Magic Quadrant for Cloud Infrastructure and Platform Services for the 12th consecutive year
4. Global partner solutions are readily available
● 120,000+ partners in more than 150 countries/regions
● More than 90% of the Fortune 100 companies cooperate with Amazon cloud technology partners
● Amazon Cloud Technology Marketplace provides 13,000+ products, with 2 million+ subscribers worldwide
5. Accelerated and rich global customer practice
● Millions of active customers around the world, many sample giant companies
● Helping Chinese customers going overseas in thousands of industries
6. The strong support of Amazon's global business system
● Amazon e-commerce, smart logistics, smart voice assistant, etc.
● Provide more added value to support global business expansion
Security compliance is an innovative business for going overseas
bottom line and growth engine
At present, more than 130 countries have carried out relevant legislation on data security and privacy. Comprehensive security compliance has become a topic for Chinese overseas companies to rise to the strategic dimension of going overseas.
Bai Fan, Director of Security Compliance and Governance Products of Amazon Cloud Technology Greater China, delivered a speech on the theme of "Security Compliance, Escorting New Channels for Business Going to Sea", and proposed that for Chinese companies going overseas, they should focus on privacy compliance, industry compliance, and application security. In order to meet the needs and challenges of the four aspects of business protection and business protection, Amazon cloud technology provides five major areas: threat detection and incident response, identity authentication and access control, network and infrastructure security, data protection and privacy, risk management and compliance, and compliance. full protection.
Seize global opportunities and jointly drive new momentum in the industry
"Fortune" released on June 8 the 2023 China's most noteworthy overseas players, focusing on seven popular overseas tracks, including pan-entertainment, e-commerce, corporate services, medical care, new manufacturing, smart hardware, automobiles and automotive technology , taking stock of 80 Chinese overseas companies. Among these enterprises, more than 80% have chosen Amazon Cloud Technology as their cloud service provider for going overseas.
In addition, Li Qun, the product manager of ByteDance ByteHouse, also said: "Using the cloud-native concept to transform the upper-level business on top of the PaaS and SaaS infrastructure, it is extremely difficult to transform from 0, based on Amazon cloud technology, it can be achieved The leap from 0 to 1 directly focuses on the construction and realization of upper-level business."
Launched 100 overseas solutions,
Create a flywheel accelerator for overseas business growth
How can Chinese overseas enterprises go out faster, better and more steadily? Ni Dianling, general manager of Amazon Cloud Technology's Greater China Innovative Growth Enterprise and Partner Ecosystem Division, believes that "global thinking, localized operation" is the key element for Chinese companies to succeed overseas.
In his speech titled "Escorting Customers from All Industries on a Journey to the Sea", he said that the Amazon Cloud Technology Partner Network is a global partner program that provides partners with business, technical and marketing support to help Partners build, promote and sell their solutions and services based on Amazon cloud technology.
At present, the number of global partners has exceeded 120,000, covering more than 150 countries. The total number of partners in China has also exceeded 6,000. Through five major partner paths, Amazon Cloud Technology covers five categories including software, service, hardware, promotion and training, and provides customers with cloud consulting, cloud hosting and value-added promotion, business innovation and business expansion at all stages of the enterprise's overseas development. and other support and services. At the same time, through the improvement of differentiation capabilities, empower service partners, and continuously adopt the latest cloud technology. Through ISV's full growth path and Marketplace, support ISV partners to grow continuously, and then meet customers' ever-changing business needs.
On the same day, Amazon Cloud Technology launched 100 Amazon Cloud Technology partners overseas solutions. It is hoped that through the partner network, the whole industry will be empowered and one-stop escort will help enterprises go abroad and win in the world. Ni Dianling said that he hopes that Amazon's partner network model of "integrating resources and going overseas together" will become a strong arm for customers' large-scale business.
Amazon Global Business System
Helping Chinese Enterprises to Go Overseas Successfully
Amazon's global business system includes cloud computing, e-commerce, advertising, smart hardware, logistics, entertainment, etc. It has world-leading products and services in these business areas, which can help Chinese companies successfully go overseas.
At the Overseas Day event, Amazon's global business system (Pan-Amazon) also introduced representative scenarios for helping Chinese companies go overseas. Zhang Jing, Senior Director of Key Account Expansion and Operations at Amazon Global Selling: "Amazon Global Selling starts from the perspective of sellers, and empowers companies to expand the entire process of overseas markets from product selection to compliance, from the perspective of sellers to From cross-border logistics to digital marketing. With the help of Amazon's global resources and leading experience, it helps Chinese companies explore new overseas channels, achieve new business growth, and ultimately create a global brand that is truly made in China."
Hu Kaifeng, Business Development Director of Alexa Smart Home Solution Provider and Asia-Pacific Partners: "Since its launch in 2014, more than 300 million smart home devices have been connected to Alexa around the world. Enterprises can not only improve the interactive experience of products through cooperation with Alexa, but also provide Customers create greater value, and the Alexa certification program can also enhance customers' confidence in products and empower the growth of enterprises."
11 special industries and hot spots,
16 theme exhibition areas of going overseas
In the morning of the 2023 Amazon Cloud Technology "Tide to the New World" going to sea day, the main venue event was full of bigwigs, full of dry goods, and exciting.
In the afternoon of the Overseas Day event, 8 offline special sessions and 3 online special sessions were held, focusing on the hot industries and focus of Chinese enterprises going overseas, which were infrastructure special sessions, cloud service innovation special sessions, financial special sessions, and smart home special sessions. , Corporate Service Session, Automobile Session, E-Commerce Session, Pan-Entertainment Session, Insight Session (online), Manufacturing Session (online) and Medical Session (online), as well as 16 special exhibition areas for going overseas. These 11 special sessions and 16 exhibition areas also attracted the active participation and attention of many Chinese companies going overseas.