3D configurators have a good impact on the whole eCommerce business, this article will show how to do it, and it covers important aspects of 3D product configurators as well as some of the most frequently asked questions.
Employing 3D technology in e-commerce marketing has shown higher customer engagement. This further shows that consumers prefer to visit online stores that can provide them with a personalized shopping experience.
E-retailers are now showing their products online via 3D product configurators and are experiencing unprecedented website traffic! Now let's dig into this concept first.
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1. What is 3D Configurator
A 3D configurator is a tool embedded in an online shopping platform to customize a product to a customer's choice before purchasing. It provides customization options for desired products and ready-to-purchase products according to needs and costs.
Online stores using this feature must have 3D models of their products. Then, use the 3D configurator on these 3D models with 3D configurator software like Floating UI, Zakeke, Vendavo, etc. This 3D configurator allows customers to interact more for a better experience compared to the product visualizer, which treats the product as a static model.
2. 3D product configurator: a revolutionary model for e-commerce
E-commerce contributes the majority of retail sales. It is even predicted that by the end of this century, the e-commerce market will account for about 90% of sales. Therefore, steadily improving sales skills is a task.
3D modeling products have been positively impacting the e-commerce market. Rapidly developing technologies and innovations have sparked intense competition in the industry, forcing e-retailers to change their sales strategies since then.
The market has embraced the paradigm shift from simple 2D product images and is now using this revolutionary 3D product configuration tool. So why not? Skyrocketing growth says it all!
The 3D product configurator is like a virtual showroom for furniture, clothes, shoes, sports accessories, home appliances, interior and exterior decoration items, jewelry, machines, cars and just about any consumer product.
In addition to this, 3D product configuration also provides a 360-degree view of the product, making it easier for buyers to make more informed purchases.
3. The benefits of embedding a 3D product configurator in an e-commerce website
Now let's see why it's revolutionary.
3.1 Improve customer engagement
3D product configurators are an amazing piece of technology for sellers who are constantly looking for ways to enhance their customers' virtually interactive shopping experience. People prefer online stores where they can get realistic 3D images of products to personalize and experience features instead of viewing simple 2D pictures of products.
3.2 Demonstrate the unique features of the product
When using eCommerce Product Configurator, a 3D model made by an expert of any eCommerce product will provide buyers with in-depth information about features and allow them to adjust or configure any feature according to the product design. A virtual product configurator helps buyers understand even complex products with ease.
3.3 Minimize product return rate
Custom products have a very low return rate because buyers know the specifications of the product well before they get the actual product. An online 3D configurator can help sellers save a lot of storage costs that they lose by storing returns.
3.4 Improve customer satisfaction and brand recognition
Customers who have the opportunity to configure their purchases rarely like to return to a site that doesn't have this feature. We all like to buy the best. So, are we going to be drawn more to online stores that have a lot of options?
3.5 Increase website traffic, ROI and sales
Most online stores and companies that offer 3D model configurator functionality to potential buyers end up with high conversion rates. Satisfied customers refer the site to another potential customer, which in turn increases site traffic, ROI, and sales.
4. In what ways can buyers use the 3D configurator?
Buyers can use the 3D Configurator in two ways. They can use it on the browser of their choice, or through an app where it is available. The product configurator cost depends on the functional integration according to your requirements.
The web-based product 3D configurator operates according to the capabilities of the browser. In contrast, app-based ones require users to download certain 3D configurator software or plug-ins in order to run and use them.
After that, buyers can get various options to personalize their products through the visual interface, such as color, material, size, text, logo, parts, etc. It's amazing, isn't it?
5. Who can use the 3D Product Configurator to adjust sales?
The 3D Product Configurator is available for:
- enterprise
- Startups
- mechanism
6. Conclusion
Product models need to be accurate so that they can be modified virtually. 3D asset modeling is a job that requires dedication, skill and experience. Therefore, sellers outsource their needs to professional 3D product rendering service provider companies.
To achieve flawless results and present customers with the best possible realism of their product 3D models, sellers rely on expert 3D product modeling services. They ensure that no matter which way the end user configures the model, they only get what they want.
Original Link: Introduction to 3D Product Configurator—BimAnt