In order to further help e-commerce business owners learn from each other and grow together, accelerate the new development pattern of domestic and international e-commerce dual-cycle mutual promotion, and promote the upward growth of Chinese brands and accelerate their overseas expansion. Recently, the 2023 Second Future E-Commerce Conference sponsored by Real Smart was successfully held in Liangzhu, Hangzhou.
The conference has been highly valued and supported by the governments of Zhejiang Province and Hangzhou City, Hangzhou Liangzhu Sub-district Office and Hangzhou Liangzhu New City Management Committee. 10,000+ world's most influential brands from all over the country, 16 global e-commerce platforms, 100+ TOP-level MCN institutions, join hands with 1000+ top marketing swordsmen in the industry, and 200+ tens of millions of Internet celebrities. Extract the future growth path and practical experience of the e-commerce industry, and jointly explore the future development of e-commerce in the new era.
At the conference site, more than 30 keynote speeches were full of dry goods - many brands such as Red Dragonfly, Samsung Down, and Jiajia Food shared on the spot how to face the challenges of industry involution and diversified consumer needs, how companies can use brands, products, Innovation in marketing, channels and other dimensions to achieve transformation; leading domestic venture capital institutions start from a professional investment perspective and guide many brand entrepreneurs; representatives of Taobao, Cainiao, TikTok, Amazon and other platforms made keynote speeches to interpret the post-e-commerce era Platform trend policy, analysis of enterprise digital strategy; at the same time, as the organizer of the two future e-commerce conferences, Zhang Junjiu, co-founder and CMO of Real Intelligence, gave a speech on "Digital Employees in the AGI Era" and shared the self-developed vertical model TARS (Tower Sri Lanka), and how to use AIGC+RPA to empower industries to achieve growth and help e-commerce companies achieve digital reform, transformation and upgrading.
Zhang Junjiu introduced that "Real RPA Digital Employee" is an intelligent robot that can simulate human beings to operate all computer software, and realize human-machine collaboration in repetitive and tedious and regular work. At present, it has been widely used and deeply bound in various scenarios of e-commerce, including automatic acquisition of global operation data, intelligent analysis of evaluation content, automatic interception of in-transit logistics, intelligent document review, etc. In order to facilitate the understanding of the guests, Zhang Junjiu introduced the power of real IDP after integrating the large model TARS (that is, Chat-IDP) through the "contract smart review" scenario.
After the contract management system is connected to the Chat-IDP intelligent review capability, digital employees can automatically extract contract information and enter it into the application form, intelligently mark review points, intelligently correct errors, and prompt potential risks, etc. Users can chat with the contract through the input box, conduct intelligent question and answer of business scenarios, and identify, extract and review the most critical content of documents more accurately in a shorter time.
Immediately afterwards, Zhang Junjiu shared the digital achievements of benchmarking companies with the guests through the best practice cases of digital employees. In the Haier Omni-Channel Operations BI Center, digital employees help Haier achieve real-time aggregation and large-screen display of omni-channel, all-store, and all-commodity sales data, reducing labor costs by 99%; Employees provide digital and intelligent services for tens of millions of consumers in 618. The digital transformation of enterprises starts with real RPA.
"Conversational digital employees" aroused the guests' strong interest in RPA, and they all thought about the application value to their own enterprises. At the same time, NetEase's reporting team also conducted an exclusive interview with Zhang Junjiu on the topic of "How RPA digital employees can help retail e-commerce realize automation" at the site of the Future E-commerce Conference. Zhang Junjiu mentioned that to realize process automation in the field of retail e-commerce, three conditions need to be met: first, the process is clear and definable, and human factors should not be too much; second, the process is frequent; third, the process is beneficial Enterprises do standard SOP precipitation and sustainable, that is, the core process of the enterprise.
Finally, Zhang Junjiu said that in the development of hyper-automation, the innovation and application of artificial intelligence technology runs through. Real Intelligence is committed to lowering the threshold for using RPA automation tools through AI empowerment. With the support of the TARS large model, Real RPA·digital employees can complete the automation process more efficiently and better empower retail e-commerce companies for digital transformation.
The Future E-Commerce Conference is committed to providing a platform for merchants to communicate and cooperate, allowing them to share experiences, learn the latest industry trends and innovative technologies, and help more e-commerce merchants grow. In the future, Real Smart will continue to explore the future of the e-commerce industry with industry pioneers, and looks forward to continuing to cooperate with major brands, platforms, and service providers to inject a "new engine" into the development of the e-commerce economy.