The upsurge of generative artificial intelligence (hereinafter referred to as "generative AI") is setting off a new round of technological revolution around the world, releasing huge commercial value. The emergence of various "AI painting artifacts" has brought earth-shaking changes to the creative industry.
In the field of games, generative AI technology has also attracted widespread attention from players. The channel-based instant communication community has become an ideal application scenario for generative AI technology. Users actively carry out game "second creation" design in the community, and the atmosphere is very enthusiastic.
Chuangmengtiandi was established in 2009 and officially listed on the Hong Kong Stock Exchange in 2018. Adhering to the mission of "bringing happiness to users", Chuangmengtiandi is committed to becoming the most innovative technology company.
Centering on the R&D and operation of boutique IPs, Dreamworld has a number of well-known games with a large number of users: "Fantasy Garden", "Dream Homeland", "Subway Surfers", "Temple Run", "Monument Valley" and Classic games such as the self-developed game "Glory All-Stars", "Kara Pichu" and "Ninokuni: Intersecting Worlds" will also be launched in 2023. In terms of strategic deployment, Chuangmengtiandi has created a community operation tool Fanbook based on the "server + channel" architecture, which mainly solves the problem of large-scale user management and operation, improves operational efficiency, and reduces R&D investment. Fanbook has been integrated into a large number of AI application scenarios, and Fanbook+AI has greatly improved the productivity and production efficiency of enterprises.
After applying AIGC Professional Edition API, an exclusive R&D solution for the game industry of Amazon Cloud Technology, iDreamSky quickly launched an AI drawing channel and a variety of characteristic styles in just a few weeks, and has accumulated more than tens of thousands of users in the channel. The AI image generation service has laid a good foundation for subsequent IP promotion activities such as "Subway Parkour" and "Dream Garden". At present, the Amazon cloud technology products and solutions used by Chuangmengtiandi include: Amazon cloud technology game AIGC professional version API, Amazon SageMaker, Amazon Elastic Container Registry (ECR), Amazon S3, etc.
Opportunity: While generative AI disrupts industries, it also presents enormous challenges
As a leader in the game industry, Dreamworld quickly integrated generative AI technology into its community content system. Fanbook, the user community operation tool of Chuangmengtiandi, integrates a large number of AI application scenarios, realizes diversified themes by establishing various channels, applies robot plug-in mechanism to expand the functions of the community, and stimulates endless inspiration and creative possibilities of creators sex.
However, the increased computing power demand brought by generative AI is a daunting challenge for enterprises. When faced with a generative AI test server, enterprises must deal with the huge workload from development and operation and maintenance of Kubernetes clusters. Chuangmengtiandi realizes that under the condition of tight construction schedule and tight schedule, not only high-performance computing resources are needed, but also industry-leading experience in the field of generative AI is needed. It is against this background that Amazon Cloud Technology stands out and becomes the "good partner of generative AI" of Dreamworld.
Solution: "Game AIGC Professional Edition" based on fully managed Amazon SageMaker
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Generative AI-Assisted Game Development: Game AIGC Professional & Game AIGC Professional API
The cooperation between Amazon Cloud Technology and Chuangmeng Tiandi can be traced back to 2017. Chuangmeng Tiandi, as an important bridge for overseas games to enter China, has cooperated with Amazon Cloud Technology very early, so it is planning to adopt generative AI solutions on a large scale At that time, Chuangmengtiandi first thought of Amazon Cloud Technology, which it had cooperated with. After full communication between the two parties, Chuangmengtiandi used the Amazon Cloud Technology "Game AIGC Professional Edition" solution. This is a free and open-source guide to artificial intelligence drawing solutions on the cloud, which has been widely recognized in the game industry. Using this solution, game developers can control parameters in a visual and zero-code way, and choose various plug-ins and style models, so as to realize the controllable generation of AI drawings.
The user interface of the "Game AIGC Professional Edition" based on WebUI is very friendly. For game studios and companies that need to generate images based on AI, users can easily generate high-quality images by simply inputting some prompt words. In addition to being based on WebUI, there is also a "lightweight" game AIGC professional version API solution. Compared with the WebUI version, users can abandon the visual user interface and quickly integrate the solution into other systems or terminals. In the cloud, the API provides back-end functions such as style training, image generation, flexible computing power management, authority management, and model management, and flexibly supports front-end services.
With the help of Amazon cloud technology game AIGC Professional Edition API, iDreamSky has successfully launched an AI drawing channel in the Fanbook game community. The channel covers a variety of characteristic styles such as almighty realistic style, two-dimensional painting, trendy figure, ink and wash national style, Hayao Miyazaki comics, etc. With the help of this solution, Chuangmengtiandi has greatly lowered the production threshold for creators, effectively reduced the procedural labor consumption in the creation process, and narrowed the differences in tools and technologies, bringing more open, Flexible and creative authoring environment.
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Fully managed Sagemaker machine learning platform: new features + high performance + flexible O&M
Amazon Cloud Technology Game AIGC Professional Edition API is based on the fully managed Amazon Sagemaker machine learning platform. With its distributed training and asynchronous reasoning capabilities, excellent concurrent access performance, and elastic computing power support, it provides users with an efficient, flexible and stable s solution.
With its powerful distributed training and asynchronous reasoning capabilities, the Amazon Sagemaker machine learning platform successfully met a number of new functional requirements proposed by Chuangmengtiandi after several rounds of testing, including dynamic loading style fine-tuning models, LoRA plug-ins, Controlnet plug-ins, etc. In terms of concurrent access performance, Amazon Sagemaker also performs well, and its performance is 30% higher than that of containerized solutions. This advantage makes Amazon Sagemaker an ideal solution for handling concurrent access by a large number of users, providing users with a smooth AI drawing experience.
At the same time, the Amazon Sagemaker game AIGC professional version API also provides elastic computing power support for Dreamworld. Whether it is during a holiday marketing campaign or during the peak period between 7:00 and 8:00 on weekdays, when a large number of users flood in and reach the peak, the API will automatically adjust the resource scale according to actual needs, and automatically increase computing resources to ensure high performance and high performance. Availability; and after the number of users drops, redundant resources are automatically released to save costs. This automatic elastic scaling feature makes Chuangmengtiandi not need to manually intervene or invest a lot of operation and maintenance work to deal with user peaks, which greatly reduces its operation and maintenance workload.
Achievements: Go online within three months, and more than tens of thousands of users use the AI image generation service
As early as February 2023, Chuangmengtiandi and Amazon Cloud Technology began to communicate and cooperate on the possibility of implementing the project. At that time, topics related to generative AI had not gained such a large-scale popularity in my country today, and there were only a handful of manufacturers that could provide such services. For the execution of the project, from requirements communication, concept verification, stress testing, to performance optimization and production system deployment, the two parties quickly finalized the implementation plan.
After confirming the plan, Chuangmengtiandi successfully launched a generative AI solution based on Amazon Sagemaker API in just one month, and opened the AI painting section on Chuangmengtiandi's application Fanbook. AI drawing channels based on different styles. At present, more than tens of thousands of channel users have used the AI image generation service, and the number of users continues to grow rapidly, bringing new user traffic to the Fanbook community and enriching the service content of the community.
At present, Dreamworld is carrying out promotional activities based on its game IPs "Subway Surfers" and "Dream Garden". In the foreseeable future, generative AI technology will continue to be integrated into more contents of Dreamworld. in the system. Amazon Cloud Technology will also continue to cooperate with Chuangmeng Tiandi to jointly explore more latest technologies in the field of AI, such as the Amazon Bedrock large language model, and further expand the boundaries of game AI.