Scroll mode: a business marketing model suitable for a variety of e-commerce scenarios

When green consumption becomes an industry trend and reasonable consumption becomes people’s consensus, how should e-commerce platforms develop? How to innovate? How to go further?

With the changes in the e-commerce industry, the arrival of a new era will inevitably produce new models, and people's consumption concepts continue to change. In recent years, green consumption and rational consumption have become the mainstream thinking of consumers. In order to attract more consumers, e-commerce platforms should also incorporate green consumption reforms and innovations, such as Shanhe's preferred reel.

The reel mode is a mode in which investors earn points by completing tasks and thereby earn profits. Newly registered users will receive a certain number of points on the platform, which can then be used to redeem tasks. After completing the tasks, you can get more points, and then use these points to continue investing or exchange them for real-life items.

A brief introduction to how to play scroll mode:

There are two assets:

Points: If you purchase a certain amount of products on the platform, you will receive corresponding points as a gift;

Shopping coins: released by points and converted into shopping coins, which can be consumed on the platform or cashed out.

release mechanism

Static release: The points earned will be released regularly according to a fixed ratio and converted into shopping coins;

For example, if a user spends 2,800 yuan on the platform, the platform will give away 9,000 points and release 2% of shopping coins every day.

Dynamic release: Complete the conditions set by the platform and accelerate the release of points according to a certain proportion.

acceleration mechanism

Direct promotion acceleration: Recommending teams to participate and achieve certain performance can accelerate the release of points.

The platform has set up some asset packages for users to choose. Through sharing, you can obtain rewards and upgrade levels, and you can get a share from the people you share with. You can earn profits through continuous sharing, and you can also reduce the handling fees charged by the platform through sharing.

The scroll mode can achieve long-term stable income; the scroll mode obtains points and active values ​​​​by authenticating registration and completing tasks, ensuring the user's qualifications and credibility, and also avoiding some bad behaviors and fraud; obtaining points and active values ​​​​by completing tasks , and can eventually be exchanged for element packages, which can better protect the interests and benefits of users.

Reinvestment: To put it simply, it means redeeming task packages. Generally, after producing 10 task packages, you will redeem one task package. In this way, two task packages will be produced at the same time, and so on, until the maximum number of task packages is accumulated.

Scroll mode is suitable for a variety of e-commerce scenarios, such as lottery shopping, game rewards, etc.

Mode advantages:

First of all, the advantage of the reel mode compared to other platforms is that it can achieve long-term and stable income ; secondly, the reel mode obtains points and activity points through certified registration and completion of tasks, which ensures the user's qualifications and credibility , and can also avoid some Bad behavior and fraud; finally, points and activity points are obtained by completing tasks, which can eventually be redeemed for element packages, which can better protect the interests and benefits of users .

The above is the simple content shared by the editor. I hope it can provide some business ideas for you who are starting a business! If you don’t know what kind of business model is suitable for you and want to know the detailed plan or seek cooperation, you can leave a message to the editor to get it or leave your way to discuss with the editor. Article Editor: AAAweisanyun998

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The above content only represents the personal opinion of the editor, sharing knowledge, sharing system and sharing value

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Origin blog.csdn.net/Danny_948536/article/details/132498854