AI virtual digital human - a new highlight in the field of marketing and publicity

The AI ​​Life Festival is coming soon, inviting consumers to explore the fun little things in life and inject new imagination into a better life. We may have heard the word AI more often in the past, and the one we heard the most about may be AI virtual digital humans. These days, it is not uncommon to create an AI anchor or virtual digital person, because AI digital people have powerful abilities and can even exist as our "virtual colleagues".

AI virtual digital human - a new highlight in the field of marketing and publicity

With the continuous development of digital technology, more and more AI digital people have begun to be integrated into various scenes of people's lives. Especially at various exhibitions, the frequent appearances of AI digital people not only show the many advantages of digital people The application scenarios also reveal the rapid development of the AI ​​digital human industry.

AI virtual digital human - a new highlight in the field of marketing and publicity

Driven by the digital transformation of traditional industries and the need to reduce costs and increase efficiency, the demand for AI digital humans has begun to be further released. For example, the AI ​​virtual commentator in VR home decoration and AI digital human guide service can create a digital service experience with a sense of technology. Natural movements and facial expressions can communicate, and can realize synchronized playback of content explanation and scene display, creating a decoration-specific Virtual image spokesperson.

AI virtual digital human - a new highlight in the field of marketing and publicity

With the continuous popularization of virtual technology, AI virtual anchors are also widely used in various media broadcast scenarios, and can play a role in news reports, or as public service guides, online shopping guides, etc., all thanks to Advantages of virtual digital humans.

AI virtual digital human - a new highlight in the field of marketing and publicity

AI virtual digital people do not need to rest, nor do they have strong mood swings. They do not need a salary, and they will not ask for leave. They can work around the clock and appear in place of real people. Many commercial companies or brands have taken a fancy to the advantages of virtual digital people. , wants digital people to be their brand spokespersons.

AI virtual digital human - a new highlight in the field of marketing and publicity

The traditional way of navigation relies on pictures and text, but now with virtual digital people guiding you step by step, the tour experience can take on a whole new vitality. AI virtual digital humans can not only provide detailed explanations to tourists in the scenic spot industry, but can also answer tourists' questions. The existence of virtual tour guides provides personalized services to tourists.

AI virtual digital human - a new highlight in the field of marketing and publicity

Combined with VR panoramic technology, through this interactive and personalized guided tour experience, tourists can have a deeper understanding of the stories and backgrounds of tourist attractions, explore tourist attractions immersively, and want to actively feel the charm of the tourist attractions.

AI virtual digital human - a new highlight in the field of marketing and publicity

This is the charm of AI virtual digital people. The role of virtual digital people in the field of publicity and marketing is ever-changing. They can create various attractive image spokespersons or characters, attract users’ interest and attention through personalized experiences, and increase brand awareness and In terms of exposure, it can be said that AI digital humans are a new bright spot in the field of marketing and publicity and can create more value for various industries.

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Origin blog.csdn.net/kuleimanvrqj/article/details/134718866