With the increasing development of global trade, the cross-border e-commerce industry has become increasingly competitive, and sellers are looking for new marketing strategies to stand out during major sales. As Thanksgiving Day in 2023 is approaching, overseas influencer marketing has become a hot topic for many sellers. In this article, Nox will discuss with you how cross-border sellers can make full use of overseas influencer marketing to achieve brand and sales breakthroughs during the Thanksgiving holiday.
1. Accurately locate target groups
At this special moment of Thanksgiving, consumers’ shopping needs will change. Cross-border sellers must find potential consumers with high shopping enthusiasm through precise target group positioning. You can use various analysis tools to understand target customers' interests, hobbies, shopping habits and other information, and formulate targeted marketing strategies.
2. Discover unique cultural elements
Thanksgiving is an important traditional holiday for Americans. You can deeply understand the local culture and discover unique cultural elements that can resonate with target customers. By cooperating with local designers, traditional elements of Thanksgiving can be cleverly integrated into product design to make the product more attractive.
3. Find suitable overseas influencers
The influence of overseas Internet celebrities has become increasingly prominent in the social media era. Cooperating with overseas Internet celebrities who have a certain fan base and are highly matched with the target market can attract a large amount of attention and traffic in a short period of time. The form of cooperation can include promotion cooperation, brand endorsement, etc. to ensure the fit between the Internet celebrity and the product and form a powerful cooperative marketing force.
4. Formulation of cooperation plans
There are many ways to cooperate with Internet celebrities, the more common ones are:
- Social media interaction: Make full use of the social media influence of Internet celebrities and let them publish relevant product or brand promotion content before and after Thanksgiving. This can be done by offering unique promo codes, discounts, or limited-edition merchandise to inspire fans to buy.
- Online live broadcast activities: Cooperate with Internet celebrities to conduct online live broadcast activities to demonstrate the use and features of the product and interact with fans. This intimate interaction helps bring the brand closer to consumers.
- User-generated content (UGC): Encourage fans to share photos or videos of using products during Thanksgiving as part of broader user-generated content. By holding some interesting challenge activities, you can also increase user participation and expand brand exposure.
5. Create eye-catching marketing materials
While cooperating with overseas influencers, it is also crucial to produce high-quality, eye-catching marketing materials. Through carefully designed promotional pictures, videos and other materials, the features and advantages of the product are displayed to improve users' favorability towards the product. You can also launch limited-time promotions, exclusive gift packages, shopping rebates and other activities.
6. Adjust strategies in a timely manner to optimize user experience
During the Thanksgiving shopping season, market competition is extremely fierce. Cross-border sellers need to pay attention to market trends at any time and adjust marketing strategies in a timely manner. At the same time, through user feedback and data analysis, we continue to optimize product quality and service experience, improve user satisfaction, and lay a solid foundation for long-term development.
During Thanksgiving last year, a fashion blogger named Emma brought a sales increase of more than 1,000% to a cross-border seller by showcasing new clothing from a cross-border seller on social media. This is not only because Emma has a large number of fans in the United States, but also because she displays these products in a real and life-like way, winning the trust of consumers.
Conclusion
Through in-depth cooperation with overseas Internet celebrities, cross-border sellers are expected to stand out during the 2023 Thanksgiving Sale, increase the brand's visibility and reputation, and further expand market share. This is not only an opportunity to sell products, but also an opportunity to establish deep connections with consumers, laying a solid foundation for future brand development.