12 On May 5th and 6th, the Meitu Creativity Conference (Meitu Creativity Conference, referred to as MCC) held in Xiamen.
This conference is jointly organized by Meitu and Zoku, focusing on the designer ecology and AI design trends. The "2023 AI Design Practice Report" was released at the conference. At the same time, Meitu released version 4.0 of its self-developed AI visual large model MiracleVision, focusing on AI design and AI video.
Meitu and Zokuu have reached an in-depth strategic cooperation and jointly launched the "New AI Designer" program
According to Wu Xinhong, founder, chairman and CEO of Meitu,AI is leading the design industry into a new realm.
"The future of AI design is the designer's imagination coupled with the productivity of AI." Wu Xinhong said that AI tools will serve as powerful assistants to assist designers in creating more stunning works.
Wu Xinhong, founder, chairman and CEO of Meitu, explained "Future AI Design" on-site
Wu Xinhong announced at the conference that Meitu and Zokuu have reached an in-depth strategic cooperation and jointly launched the "Emerging AI Designer" program to provide AI design tools, learning platforms, professional communities, and business opportunities for the designer group.
“We will provide better services to designers and display their innovative talents in the AI era.” Wu Xinhong said that the Meitu Creativity Conference is not only an innovation and design event , and it is an important starting point for exploring the future of AI.
“Meitu and Zukuu have a highly consistent vision of helping designers make money.” Liang Yaoming, founder and CEO of Zokuu, said that the in-depth strategic cooperation between the two parties will Generate more products and channels that empower designers.
“Practice is the only criterion for testing AI concepts.” Wu Xinhong said,The Meitu Creativity Conference will continue to support design innovation and practice. Promote communication and interaction among designer groups, and use AI tools to help the designer group obtain income and personal growth, and create social value.
"2023 AI Design Practice Report" released, AI video generation will usher in a big explosion
At the conference, Meitu and Zoku jointly released the "2023 AI Design Practice Report". The report focuses on five aspects: the popularity of AI design tools, scenario practice, pain points, commercial implementation, and future trends.
The results show that the popularity of AI design tools among individuals in China exceeds expectations, but 30% of respondents still give up using them due to issues such as charging, operation, and effectiveness. The popularity at the enterprise level is poor, with only 8.4% of enterprises using AI tools.
From an industry perspective, the Internet industry is the most enthusiastic about AI design tools, followed by the food and beverage, footwear and apparel, beauty and cosmetics industries that use AI design tools to facilitate business transformation.
At present, the usage rate of overseas AI tools is much higher than that of domestic AI tools. However, the report believes that domestic AI tools have huge potential. Low threshold, support for Chinese language, and Asian aesthetics are important advantages of current domestic AI tools.
Currently, the three major pain points of AI design tools are inaccurate control, defective generation, and copyright disputes. In terms of workflow, AI currently mainly serves as a creative assistant and still needs to be combined with traditional tools to complete design delivery.
The report makes five major trend judgments: first, AI brings design generalization, and creativity and aesthetics will become the core competitiveness of designers; second, AI design capabilities and coverage categories will be more perfect, becoming a standard feature of design workflow; third, AI Video generation will usher in a big explosion in 2024; fourth, AI will shine in the field of marketing, and AI marketing cases that will hit everyone's screens are just around the corner; fifth, the usage rate of domestic AI tools in the Chinese market is expected to exceed overseas by the end of 2024 tool.
Meitu Visual Model Releases Version 4.0, Focusing on AI Design and AI Video
12On March 5, Meitu’s self-developed AI visual model MiracleVision 4.0 version was officially unveiled, focusing on AI design and AI video.
AIIn terms of design, four new capabilities have been added: vector graphics, text effects, intelligent layering, and intelligent typesetting. At the same time, a new visual model store is launched to support the creation of personal visual models and help the designer group realize their unique artistic pursuits.
AIIn terms of video, four new capabilities have been added: Wen-sheng video, Picture-sun video, Video camera movement, and Video-sun video. At present, MiracleVision's AI video capabilities havebe able to be integrated into industry workflows, especially the e-commerce and advertising industries.
In order to make the images move and express creativity, the Meitu Big Model team has equipped with a precisely calculated motion module based on its strong image generation capabilities, and used high-quality video data sets for training to ensure that version 4.0 can accurately understand semantics, generate smooth video content, and support up to 4K ultra-clear resolution.
MiracleVision4.0 will be gradually launched on Meitu products in January 2024. At that time, users can use Meitu Xiuxiu, Beauty Camera, Wink, and Meitu Design Studio , WHEE and other products.
In addition, Meitu also announced two news. First, the mobile version of WHEE is officially launched and can be downloaded by searching for "WHEE" in major app stores. Second, MiracleVision officially opens its commercial API to the outside world.
To solidify the foundation of "imaging and design", Meitu announces a number of important cooperations
With the ability of Meitu's visual large-scale model to provide services to 1.745 million e-commerce users, Meitu has reached cooperation with dozens of e-commerce and brand customers such as Weidian, Shihuo, Deli, and Feiyu.
Recently, Meitu Company has reached cooperation with the China Academy of Art and the National Photography Art Exhibition respectively. The former jointly conducts research projects around large visual models and promotes the transformation of design innovation results, while the latter combines Meitu imaging products to support national photography exhibitions and launch the Meitu Xiu Xiu National Photography Season event.
Meitu's large visual model MiracleVision will be deeply integrated with the large language model developed by Weitu AI company led by Meitu Angel Round. After the cognitive ability of large visual models is improved, Meitu users can more easily use natural language operations during the collaborative creation process with AI, improving creative efficiency and experience.
Meitu Creative Platform (MCP) 2023 honors were also awarded at the Meitu Creativity Conference, including the top ten sticker designers, the top ten filter designers, the top ten AI designers, the top ten imaging and design service experts, Meitu Digital Art Museum's Artist of the Year, Meitu's Work of the Year and other awards.