1 AIDMA and AISAS consumer behavior model, and the IT jobs created
1.1 Traditional marketing consumption behavior model
AIDMA model: Attention, Interest, Desire, Memory, Action
1.2 Consumption behavior model in the Internet Web2.0 era
AISAS model: Attention, Interest, Search , Action, Share
The whole shopping process is, for example: I am attracted by the logo of someone's clothes (which is quite personalized), and I become interested. I also want to buy one, so I search in a field that I am familiar with . I really seem to have found it, then I place an order to buy it, and finally share it, post it on my friends circle, and comment on the shopping website!
1.3 As a result, some positions have been created. Where are you in the AISAS model?
On Line Off Line, O2O online and offline mode : online sales platform, online mall, mini program, the positions generated by these applications: front-end development, back-end development, mini program development... Various development, Internet product managers. .. ...
User purchasing behavior, Search, etc .: A large amount of data is generated, and then there are big data development engineers, big data analysis engineers, big data architects, cloud computing...
After having the data, how to make users buy and want to buy, and find ways to get them to buy if they haven’t bought, so a new group of people began to study human nature and amplify human nature, and there were Internet product operation positions and planning positions.
The first batch of bosses who came into contact with and practiced the AISAS model made money, and then the second batch of bosses also wanted to do it, so there was a new position on the market: solution architect (narrow sense product + narrow sense operation) , dedicated to The boss copied a set of patterns!
2 Concepts of two consumer behavior models
HELP：
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Attention:
In this stage, the business tries to attract the attention of the target audience. This can be achieved through various advertising, promotional activities, social media promotions, etc. -
Interest:
Once you have your potential customers’ attention, your next goal is to pique their interest. This may involve providing more information about the product or service, highlighting its features and benefits. -
Desire:
At this stage, marketing campaigns are designed to trigger desire for the product or service in potential customers. This might include highlighting your product’s unique selling points, customer testimonials or use cases, etc. -
Memory:
Make sure potential customers remember the product or service. This can be accomplished through brand building, reinforcing advertising messages, and delivering memorable experiences. -
Action:
The ultimate goal is to drive potential customers to take purchasing action. This may include purchasing online, submitting an inquiry form, visiting a physical store, etc.
AISAS：
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Attention:
In this stage, the business tries to attract the attention of the target audience. This can be achieved through various advertising, promotional activities, social media promotions, etc. -
Interest:
Once you have your potential customers’ attention, your next goal is to pique their interest. This may involve providing more information about the product or service, highlighting its features and benefits. -
Search:
Encourage potential customers to further search and learn about the product or service, which may involve searching online, reading reviews, etc. -
Action:
The ultimate goal is to drive potential customers to take purchasing action. This may include purchasing online, submitting an inquiry form, visiting a physical store, etc. - Share: When customers are satisfied with their purchase decision, they must share it in their circle of friends and in the comment area.
3 Internet Web3.0 latest consumer behavior model SICAS
I quoted a sentence from a certain website, but I didn’t understand it. Please give me some advice...
The SICAS model realizes two-way real-time connection at each stage and aims to describe the user consumption trajectory under the new digital marketing ecosystem . User behavior and consumption trajectory are multi-dimensional interactions in this model, rather than a one-way progressive process.
Based on the product form of the Internet, the entire network of touch points is established to sense consumer behavior dynamics in real time to quickly guide and evaluate marketing decisions, so that brand information can appear in a timely manner where consumers will care about and consume information, and refined sales effect evaluation data can be accurately assessed. ROI, brand merchants must not only pay attention to consumers' sharing behavior, but also participate in and guide consumers' sharing behavior.
The consumer behavior model of the Internet speeds up transactions and explodes humanity!
So I feel that this year has gone by a little too fast, and I have reached the age where I can retire or graduate!