With the rapid development of the Internet and mobile phones, IT books textbook model has undergone tremendous changes. Five or six years ago, readers of the major IT purchase books from physical bookstores, now, from the press there that 70% -80% of readers mainly through the purchase of IT books Lynx, Jingdong, Amazon and other sites.
Buy the book to change this pattern, what impact will it? Since I just recently published "Java Object-Oriented Programming," second edition, more able to understand the pros and cons of them.
(A) store textbook benefits
1. The biggest advantage of the store to purchase books, readers can easily read the contents of the book. Since the introduction of many books similar technology, in the end choose what this does? In addition to other readers may refer to the evaluation of the network, more reliable way is to personally read the book in the bookstore, to determine the contents of the book as well as the difficulty of narrative is right for you. When I want to buy books, sometimes with some technical details to book selection, if a book just elaborated on the details of the problem, it just kind of this book.
2. In the bookstore reading, and readers are immersed in the ocean of knowledge together, this learning atmosphere is very strong, is also a pleasure.
3. When the store's textbook mainstream model, the network evaluation is relatively readers are more reliable. False exaggerated commercials little information, readers can search on the web about the book's real reputation.
(B) the store to purchase books disadvantage
Readers need to go to the bookstore textbook, textbook network than a little trouble, but the store due to the high operating costs, so the price of the book is relatively expensive.
(C) network textbook advantage of
convenient 1. textbook way, the reader should be a simple operation on a computer or mobile phone to complete. In addition, the links on the network, and scan code, readers can easily instant access to video courses and other resources and books related through.
2. price, the reader can easily shop around, choose Book Shop at the best price.
(D) disadvantage network textbook
In the store mainstream of the times, a long time bestseller depends mainly on the quality of the book itself, over time, will accumulate on the web readers the true reputation of the book. If you just rely on in a big way to promote, but the general quality of the book itself, it can not create the explosion models era of network textbook as they are now.
In the era of mainstream network textbook, businesses have realized that online advertising, as well as the importance of search rankings, burn at a large number of books to improve search rankings on the network. It is reported that some network stores in order to improve the search rankings of some books, single network to promote the book will cost up to five thousand yuan or more a day.
In this case, whether the best-selling book, the book itself is good or bad the quality is not the most critical factor. As long as the writing is not bad, by putting in a lot of capital to pave the way, it can also create explosion models. For high-quality books, if you do not comply with when the world, but also to promote the network capital to clear the way, that will soon drown in a sea of information.
When the "Java object-oriented programming" After the advent of version 2, I found a strange phenomenon, purchase "Java object-oriented programming," the first edition of the reader than the first edition on the network. According to the quality of the content, the second edition is a carry forward the majority on the basis of a decade ago created the first edition, the second edition is definitely more responsive to current Java technology development. Why does this happen? This is because of information asymmetry, since the second edition have not been efforts to promote the network, most readers do not know the second edition has been published. When searching for this book on sites such as Baidu, the search is still information to the first edition of the book. In the era of mainstream textbook store, when placed on the shelves of bookstores second edition, first edition immediately disappeared.
So now the Internet age, although informative, easy to read, but to read real information, more and more difficult, more likely to read the business information provided by paving capital. When the focus of authors, publishers, network marketing is how to promote books, creating a sensation of explosion models, it spent actually start from the details, enhance the quality of effort on a limited book, and this book for the entire IT enhance the intrinsic quality of the book market will impact.
Take the "Java object-oriented programming," This book, for example, in order to make this word of mouth a decade of classic original Chinese readers Java books not to be overwhelmed, not a waste of knowledge, I take the initiative recently proposed to the Press Royalty reduce the 2% to 4% of the requests, so that publishers have more money and effort to promote. For me, because there have been more than six years involved in the practice of public welfare activities, "want nothing to pay" more or less rooted in the spiritual heart, so even if the book does not have much in return willingly. My greatest joy is to spend the effort to write books to share with readers, not a waste of knowledge. However, for many just the heart and to the creation of the author, writing a book if the input costs and risks are too high, they will give up writing a book, or no motivation to patiently and carefully to write a book.
Summary:
All things are pros and cons, we do not exclude a certain kind of extreme way, but to learn from each other. Network textbook is the irresistible trend, if the good quality of the book, and the promotion and effective, thus creating a virtuous cycle, are also a number of excellent books on IT into this virtuous cycle.
Enhance the quality of IT books, not only the responsibility of the authors and publishers, but also the responsibility of readers. What the reader in the end do about it? When you read the book, a little bit of trouble, the touch of fingers, Write Your real evaluation of the book, we work together, in order to maintain the authenticity of network information. Reviewed by a reader would be more subjective, if the cumulative ten thousand readers leave a comment, common decisions and judgments will be more accurate and reliable. If the reader is very subtle and does not leave a comment, you can see that the network is through a virtual evaluation of commercial packaging of Romania.