Since to do is place the local city portal, naturally your website content should be more concerned about local life service information and the like, close to the local residents concerned about the things they have to make intimacy, to know that your site is worth trust, people will get more publicity.
As a webmaster place a local city portal operators such your website, easily won the local online advertising costs and earn a local Internet entrepreneurs pot of gold:
1, a comprehensive understanding of their own websites, and constantly improve the site content.
In-depth local Internet environment and folk customs
We all know that in the final analysis are based on local portal service-oriented local masses, before the site planning and operations, in-depth market research is very necessary. We can do a simple survey to understand the local residents in the life of practical problems to be solved and the Internet can help solve the problem, in full knowledge of the needs of summary classification, we can serve as an important basis, there targeted to do site planning, pave the way for later operations.
If your website content is not perfect, so absolutely no one to see. Early can hire a dedicated Web site editor, his task is more than 200 daily website updates (updates need to plan according to the design section of the site), so it will continue to enrich the content of the website, the key is not a simple copy and paste, to add your own ideas; at this stage we probably lasted about three months, it is hard basic skills.
2, good solid basic skills.
For example, sorting out the website presentation materials, do some simple booklet; the key is to do the rhetoric of the customer, such as the advantages of the site, what you give customers (this is the customers are most concerned); local Internet ecosystem to make in-depth analysis to identify the opponent's pain points, find their strengths (intermediate fear most is self-defeating, up ambition of others).
3, as a comprehensive portal where owners, to versatile.
Continue to learn all kinds of knowledge, such as the Site Actions, micro-channel knowledge, knowledge of micro-channel public number, editing capabilities, business communication skills, management skills, human capacity and so on. (Because your goal is one million sites do not work hard, then the sky will not fall out), the latter can be more hiring several people to share, special person to do more detailed, finer.
For example this time:
I began to look for the person in charge to discuss their real estate business, the salesman said person is not responsible, asked me what to say to him, then I say that we are doing such and such a local portal site, hope to establish cooperation with you Property, by online display for sale of real estate, and we have a micro-channel third-party platform, and so, so much for her to say one thing: the manager is not. (Prevailing mood can imagine, you know that I communicate a full half an hour with him, and he is not the manager)
I went back and forth this real estate at least five or six times, each time the manager is not. I thought quite a coincidence! But how can I let go, to do business Well, gotta have shares tenacity An unyielding attitude! Then, I was hopeful went again, this time they Manager finally came, I saw that this man is not come every time I have been sitting in the front desk that guy? I go! but is this time, a full talk for nearly a half hour with him, talking about wide on the overall strength of our site, such as we have a pc portals, wap end, micro-channel third-party platforms, such as the most important word: we place a certain population of eight hundred thousand, twenty or thirty million people working in the field all year round, but these people want to buy a house through what channels ---- only to see you through the website !! publicity hundreds of thousands each year are made locally, it is better to spend a little money to do online, the key is low cost wide audience crowd, but also 24 hours show!
Finally, I am deeply impressed by the manager, signed by 4.3 million website publicity, but a little regret, I had the asking price was fifty thousand, Oh (--- got cheap cold to be)!
4. Gaining support from local government
This I can attest, when a friend had done in his city portal is not endemic local site is formed, in addition to outside several government sites. So just at the beginning of the site operator, he found the government's propaganda department, hoping to get support from the government, common to improve the local environment of the Internet for the general public to provide the most appropriate Internet services. Government departments in this regard is generally not confused, if only to determine the feasibility study, it will naturally be supported, the site will be developed rapidly expand. (Note, this place is not for everyone, mainly for the local development of the Internet is relatively lag)
The extensive online and offline activity
The last point is crucial, is to have a professional, is very familiar with local conditions of the sales team, this team is not more people, in essence. Local website to provide the most practical and appropriate services, it is necessary to obtain partnerships with local businesses. For example catering, free of pre-publicity for all food and beverage outlets, as well as relatively large food and beverage companies to provide online event planning and organization. If the activities are more people respond, this time we can carry out what activities under the line, for example, to send promotional gifts, shopping to buy things like send the card. Power of the Internet has always been beyond imagination, this propaganda is the traditional media can not match.
A brief summary of a few words:
1. Success always give those who are prepared (you know, ten minutes on stage, audience ten years ah).
2. frustration, denial is not terrible, terrible is to give up their own (not yet begun, it ended?).
3. Do not always give his failure to find a variety of reasons, people will always find a reason to fail; people might find ways to be successful.
4. impress others is not necessarily your appearance (not necessarily because you are beautiful or handsome guy), more importantly, your confidence and your inner fortitude.
Local area Internet entrepreneur is a trend, it should be a blank area in the Internet trend, the local gateway to the city where the heart is the gateway basic needs of local residents, providing life service information for local residents convenient platform, unlike other large portals, information content is related to national plans, the topic of people's livelihood, we do local Internet can put it another thought, do just the livelihood of the local city things on it.
Party portal a window, a party who the party landscape. To see the world from a local city portal where this window, let the world see our local mountains and rivers as well as the humanities, interacting with each other and mutual development. Of course, you want to have a city where local portal site to join our Union City bar that offers a complete set of Web services, just like you said earlier, careful management can be a good site, then easily It can be more than 5W advertising!
Reproduced in: https: //juejin.im/post/5cecaff95188257f1970b755