First, Baidu SEM bid is not
Group where a lot of friends figure out the concept of SEM, because they might be put in Baidu Baidu auction bidding work as a SEM, in fact, he was just engaged in a work of SEM. SEM also includes SEO.
Second, the bid price of the work is not only a creative change
A lot of people complaining about the tone word tone of every day feel like vomiting. I have a question: what key words for if you tell me in order to optimize the quality of degrees?. I tell you, the purpose of your work is wrong. The purpose is to reduce the adjusted cost of sales accounts. Smart people can bring greater results with less work based on data analysis.
Third, Baidu account of the word is not better
By the same token, the more the word means greater account of your work, I did a small survey nearly 50% of the accounts have more than 3000 words (data may not be accurate). If you look at the data analysis found that his account a month click on words that only a few hundred, or even can lead to a conversion of only a few dozen. So I think a 3000 word account has more than enough. Unless you are used to push the country to push for duplicate words or different geographical business scope is very broad.
Fourth, keyword ranking really is the best it first?
The higher the keyword ranking mistakenly clicked more, which means the higher your cost. The second general discharged three on it. The first hand is ranked competitors malicious clicks of the hardest hit, such a thought is not the second world is also very good it?
Fifth, do not blindly worship of quality
First thing to say is very important to the quality of its relationship with the bids and positions. Practitioners will find creative audit rate significantly increased, the quality of the change cycle is getting shorter. Do not see a decline in the quality of the blind bid, change ideas. It should determine whether the word is worth optimized through previous data. If the previous conversion rate has been low, if not the click cost might drop it. If it is worth optimized word, look at the rankings, and now look at the click price, and then make the appropriate adjustments.
We had to explain the misunderstanding, but the foundation for 0, no novice on the account operating experience, we rely on the theory, the theory must be practical for the operator to account more at ease.