Gao Yu same: to make students pay tuition charge calls as simple as

Nine years ago, a study in American high school buildings with the piece of paper that says tuition accounts told his mother after his mother put him in the long-distance phone swearword a meal. Originally, the school gave the note only two strings of accounts, bank transfer to the mother at the time of filling of the content in English 23.
Gao Yu with first learned cumbersome cross-border exchange fees, it is almost painful at the time each student in tuition. He was determined to change this situation, students founded the online payment platform easily Civic Exchange. To this end, he dropped out from Harvard Business School MBA Entrepreneurship, traveled to the nation's well-known colleges and universities to establish channels, went to the embassy door "sweep the streets" promotion, and gradually expand to other countries and universities.
Easy Civic Exchange makes overseas transfer fee dropped to 80 yuan, saving half than the traditional wire transfer, "the process is as simple as charge calls." The boy was born in 1994 in Beijing won the IDG capital, make it real funds and other well-known fund several rounds of investment totaling 100 million yuan. Since then, cooperation is easy Civic Exchange and VISA, CUP international, China Everbright Bank and other institutions, overseas institutions now cover more than 1700, the total turnover of over 20 billion yuan, 15% coverage of emerging markets.
Today, easy Civic Exchange office location in Beijing's Zhongguancun office each layer has a study abroad agencies, the Chinese students here is the gathering place for most organizations, Civic Exchange easy to rent the top floor.
"Purists children of poor students" eye sore point students
pay it difficult to know all the students, why Gao Yu with children so seriously?
He grew up is a naughty child, when the worst results, "the school 152 students, he scores ranked No. 151." But his advantage is very prominent, seriously children, intelligent, interested in many sports, good at making friends, and from the 3-year-old kindergarten to live on campus, very independent.
In 2009, after graduating from junior high buildings with their application for US Mount Michael High School and was accepted, it became history's first Chinese high school students. He was the language barrier, the food does not taste, not too troubled friends, once you want to give up the home, "I can not go back so cowardly."
He started to overcome the language barrier, then the number, physics, chemistry results start coming to the fore, whose name has repeatedly appeared on the campus media.
Go to school during the first attempt with high buildings venture, the joint high school students around the United States, domestic help American high school kids DIY applications, a single average fee over ten, then fill in the gaps in the domestic market. Three years later, he sold the company to study the domestic institutions, "University for four years enough money spent."
After that, Gao Yu has been active in the same circle of American students, he successfully applied for a University of Southern California, USC Chinese Student Union became chairman, one of Harvard China Youth Summit 15 leaders. In addition, his golf, tennis, swimming, hobby also let him know a lot of friends.
In the United States to be the longer, the more friends, the more he found that every student tuition were tortured. In the past, Chinese students studying abroad pay tuition only one way by bank wire transfer, fill out the contents, in English input, tortured many parents. He saw from entrepreneurial opportunities.
In 2012, Gao Yu became acquainted with partner still Xiao, Xiao Shang and introduced him to the central United States specialize platform Nelnet person responsible for payment of Native American students to learn about the American students pay platform. Two people figured, if the bank cut the middle part, each student can save 3,000 yuan.
"I am not to start a business venture, but the pain point is really 'just', I thought of solutions."
Proclaim the tall + months of pushing to increase a sense of trust
, although pain points so painful, but no one has been done naturally has its reasons. After all involving foreign exchange, universities, banks, and other online operations, each one is not an easy task, let alone to negotiate is a less than 20-year-old boy.
March 2013, easily Civic Exchange, the registered capital of 100 million. Two people do not hurry to launch the product, but ran colleges and universities, on the other side to find a company has to pay a license. They diverge, we drove 200,000 km road, traveled to 300 colleges and universities, repeatedly rebuffed, no progress.
Finally, his high school alma mater was the first to break the ice, became one of the first early adopters of the five schools. After the original staff of the US Treasury college students one by one from the banking system to find and then entered the school system, easy to use Civic Exchange, a key can be accounted for, can do original work every day for 15 days, accounted for two weeks from the time shortened to 3 days.
"5 is not a hero, 50 is." With some small fame, Gao Yu while holding a more mature solutions and other colleges and universities to discuss the resistance gradually smaller. Soon, they put former US high school top 50, ranking the top 100 universities in the "catch."
Holding a recognized overseas universities, domestic banks can still being blocked. Gao Yu with the bet on a joint-stock bank who throw hard words: "! As long as you dare to bet on me, I will not let you lose like mad," a department head reluctantly agreed. After easy Civic Exchange and Minsheng Bank, China Everbright Bank have signed a contract in 2015, VISA and easy Alipay has become a strategic thinking and easy to Delta.
Each sum of at least ten million overseas tuition, parents are faced with a feather boy and the early establishment of the company do not trust natural, easy Civic Exchange urgently reputation and credibility.
July 2014, a study at Beijing Wangfujing preach the meeting, Gao Yu for the first time with parents and students to easily introduce Civic Exchange. He talked about his own ups and downs of studying in the US, as well as how to choose the valuable experience of American universities to Beijing children unique sense of humor to get the trust of the families live.
The first customer is to get in the field, he is tall buildings with high school classmates. But when everything is on a good time came to exchange $ 40,000 tuition, student's father hesitated. In desperation, his own fingerprints on a press in the agreement, "Do not worry, uncle, lost your father to find me."
Within a year, Gao Yu contacted with 100 of the top American high school students, students and students contact the Chinese Embassy and other resources, has in Shanghai, Guangzhou, Shenzhen, Chongqing and other students get together children of the city, held more than 10 meetings .
In addition to public events on tall buildings with high precision also looking at online users themselves to interview. He knows every student will go to the American Embassy and the medical center, he was in front of these two places, "the months to push" and saw students and parents take the initiative to go up conversation, introduce their study abroad experience, gain the trust of parents.
Although the same thing is repeated a thousand times, but Gao Yu with've enjoyed every day of "small is indeed fortunate" feel happy, "run universities on when traveling, and parents talk about when is the chat, I feel very happy . "
94 Methodology 90 after the founder of management team
Capital offered an olive branch.
"Almost useless a few minutes, he and I finalized the investment." Gao Yu with the United States after a meeting in the background until it real fund founder Xu Xiaoping, and introduced his own project. The two sides very much aware of this pain point, skip that process to talk about the project, direct investment and how to talk about money.
Xu Xiaoping, Mr Yu had to sink easy to think of advertising, which makes it easy to increase the visibility of Civic Exchange, registered customers quickly exceeded 5,000 people. The first three months of 2016, the water rose to more than 100 million yuan, the team has expanded to more than 40 people. However, only 5% are willing to really use.
To solve this problem, Gao Yu with the proposed "customer feedback so that each has a one-hand guidance" service, and cost a fortune gold medal hired 15 customer service professionals. Just three months, to improve conversion rates from 5% to 35%, the secondary usage is increased from 55 to 85%.
Easy Civic Exchange employees after all-90, and has overseas experience. These are 90 fight, though involved in global business, but the team is almost no time difference, employees often slept forty-five hours a day.
Young team of young managers face what will happen? "Initially we're gas arena." Gao Yu admitted that with everyone's favorite drink after a busy, attendance is not mandatory for the company, allowing employees to complete the task as long as companies do not have to. He could find himself "cow" have pulled the team, just look at some of the results do not look at the process.
Gao Yu quickly realize where the same problem. Now he believes, to the staff requirements of the "standard action" should be 80% of people at 80% of the cases can reach 80% of the effect, and the rest is the cow's "Freestyle."
The young leader's office in addition to conventional furnishings, as well as Captain America shield, car model and skateboarding. Office no tea, but foreign brands of soda.
He also innovative management methods only young men will think of. For example, the use of micro-enterprises within the company believe that if someone has read the micro-channel five minutes did not reply, Gao Yu will give him with a stamped envelope, meaning "write contact you." If the two received an envelope, then the employee must wear printed with "Please remind me of micro-letters" T-shirt.
Now, the Department of docking easy to think the world thousands of overseas institutions and on 100 domestic educational institutions, specifically tailored for the Chinese students home institutions directly connected, full track and one on one mentoring fund service system.
Although more and more customer traffic, although tuition is low frequency high transaction, single payment profit margins are low, but more and better services have become so easy to think of the Department of online transactions go through entrance students. Easy Civic Exchange is currently trying to social platforms, the goal is to build a financial platform for Chinese students.
Gao Yu said the same: "Alipay seven years let the Chinese people are used to pay online, I still have time."