Recently vibrato lit a "net advertorial", several familiar actors well-dressed, with a small movie mode shoots wangwen in the classic plot out the drainage novel App. The ads with the idea of the story and the actors seriousness of serious performances, caused concern of many users, is seen as a "new species IP industry."
Mentioned IP industry in recent Third China "online literature +" conference, Sogou Center for New Media and Xinhua News Agency, microphone cushions, signed a strategic cooperation agreement palm reading, perhaps you can give us some new inspiration.
AI synthesis anchor unexpected appearance, voice and face is how to be copied?
Responsible for warm-broadcast of the General Assembly on the scene, the opening ceremony is not a human host, but search dogs AI synthesis anchor, "Yani." Yani natural flow of speech, so that site visitors are very amazing. Behind Yani, it is Sogou avatar technology.
We spare no stranger to technology, in last year's World Internet Conference, Sogou has showcased the world's first full simulation of intelligent synthesis of cooperation with the Xinhua News Agency anchor development. Just enter an existing text news, Xinhua News Agency news anchor will be broadcast on the screen, these AI anchor not only sound vivid, even the lip, facial expressions can be completely consistent.
In short, spare capture technology is through the study of human facial features video content, lip movements, used to simulate the object's appearance. Re-extracted sound timbre, tone characteristics, etc., duplicate object generated by voice sound. So since you can imitate the voice and face of a real person, a person will replicate countless "virtual avatar."
In addition to news anchor this case landed in June this year, Sogou also launched the world's first "AI virtual judge", to provide users with real-time online "smart guide v" service, to guide users use the network more smoothly litigation platform.
Then the IP industry would be suitable spare stage technology?
5G one step away from the other side
With 5G brings speed and enhance the flow rates has been the decline in the frequency of consumption of video content is rising, B station, vibrato, deft fiery proved this point.
This IP Aggregator and shadow tour party audio content channels such as palm reading this microphone cushions, it is worth a good opportunity to grasp.
The reality can be brought from the other side 5G IP industry prosperity, but also with an interval cliff, cliff little distance, the following can be but it is the abyss.
First, video content production difficulties, difficulties in new research and development
Enhance the vitality of the video industry, although flow rates fall and capital injections to some extent, but the production of video content is still a big problem. In Secret Video Vlog Some bloggers B station, we can see that seemingly simple piece of video, photographing not only requires expensive equipment also requires a complex editing process. Especially for some star performers, the care taken even if the cost of their own time is limited. These problems are limiting the production efficiency of video content. When content production efficiency can not be improved, it is difficult to carry out some experiments of attempts, a crucial first step can not be taken to the IP of new species.
Second, the process to get through difficult
An IP from birth to film and television, landing then the game of distribution channels, which processes and layers of links is very complex. In particular, network Writing, film and television production industry is relatively traditional and so on, they are not so quick to accept the new technology. If the delay in the introduction of technology to improve efficiency, apparently unable to catch up with the east wind brought the 5G.
So you want to get the opportunity, we must first over the cliff.
IP open up the industry chain: how to become a spare key technology across the cliff?
One Sogou with palm reading, microphone cushions cooperation, perhaps together over the cliff methods.
First Sogou avatar technology to bring the IP industry, it is possible to mass-produced content. Just enough video and audio resources, you can create video content from live performance. Carrying cameras do not need field shooting, it will be able to automatically generate content through a few lines of algorithms.
From text to audio books / audio news, to the movies or sound shape, and Mao anchor broadcast, which previously required complex content of the filming process, can only be calculated born.
So since, IP richness of the content industry will be greatly enhanced - not just the amount of content, including content in the form of:
First, a fresh attempt type
When people can be manufactured at low cost when more content, more diverse forms of content bound to try. For example, when a palm reading a martial arts IP is booming, Sogou avatar technology by storyteller everyone smiles simulation, the novel becomes a storytelling video.
The second, is selected by the user autonomy
In the past content production logic, we can not see the same IP is made to the same time period different performers content. In the normal course of business logic, such costs clearly can not afford. For actual users, the commercial logic of such limit their right to choose. After the virtual avatar technology to reduce the cost of content creation, also it means that greatly enhance the user to choose to participate in the content. Also a movie, can be AI "face transplant" and "change sound" according to the user's own preferences, allowing users to see their favorite artists.
Visible to the IP industry, the virtual avatar's turbocharged application not only from the industrial point of view, to strengthen the operational efficiency, but also by providing a richer autonomous choice to enhance the user's consumer interests. Common blessing end industrial and consumer end, IP is helping the industry over the cliff 5G of the era.
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