FMCG

Industry characteristics
Focus: product innovation, brand building, channel
  • R & D - "Manufacturing -" brand building - "channels of distribution -" logistics and transport - "service
Features:
More products:
Wide channels: channel costs (slotting allowances, promotional fees, display fees, marketing fees, fees for technical services, publicity ...)
Re-brand:
 
solution
Sales budget model:
B2B dimensions (sub shop, sub special activities, monthly, by product)
B2C dimension (sub-platform, by product, monthly)
Dealer dimensions (sub-customer, by product, monthly)
Hypermarkets dimension (sub-customer, by product, monthly)
Production and cost (manufacturing cost)
Based on the total cost-sharing - "Based on historical data
Budget model (cost of sales)
Channel costs, advertising costs
Budget model (management fee)
quota
Human budget model
Employee information - "the human cost -" financial budget - "
Reporting metrics output

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Origin www.cnblogs.com/Codebee-club/p/11479394.html