1, because it
People need a reason to do things. Want to help others, give others a reason. I want to sell, he gave a reason to buy (cheap and expensive). Social development faster and more refined, it was again another field becomes more ignorant, more dependent signal.
Posing signal fraud: 1, high-priced - "good quality, good quality reasoning is correct -" high. 2, the price of the real price rise further reduction, he earned giving a state of mind. Shallow using simple tools price, way deep can be used to guide people to think for themselves.
Comparative desired gap between the two is amplified many times psychologically. We think of a thing, often depends on the customary thinking.
- Horizontal contrast, when the good from the bad, look at the poor quality (characteristics), look at the yield, the effect is what came out.
- Lateral concessions contrast, in the case of concession principle, the use of the same level but low price discrimination sell half a grade products.
- Anti longitudinal harmful to the macro-micro drain them.
- Vertical contrast, when a car bought more than 10 million, would not mind to buy thousands of accessories. Buy a meal, add ingredients.
- Summed up the law: first lateral sell most high-end, almost even higher product, located by a price: new products, new features, prominent in the subjective. Objectively speaking out again the main force of the best quality, location: the best-selling products, steady, consistent with the objective. Lateral concessions contrast, it is not, make concessions on price or product quality, location: discount tools or defective low half grade products, flawed objective. Finally, vertical contrast, easy to accept to sell products and follow-up services. The best bit like Paodingjieniu step, step by step to feed others.
2, mutual
Eat a short staff. Also give each other a helping your reasons. Others do not feel guilty when you can easily refuse.
On some work or political parties, each hold together, playing ball is mutual understanding reflected. Performing on the subway. Common social reciprocity people have preparedness of the heart, the new method requires.
Send something, let others find it easier to accept. For example: 1, very cheap stuff. 2, flowers, do not accept to waste. 3, concessions mention not so much to ask.
Pretend poor way, his own advantage to become guilty.
Moral support from many. When you do not owe anyone favors when, from another point of view, other people do not owe you, there is no reason to help you.
Reciprocity principle variants: concessions, concessions to the other side of you, you have to make corresponding concessions.
3, commitment and consistency
Once we made a commitment to personal and external constraints we will. (Real men open suv)
External constraints usually precedes personal constraints, personal restraint stronger than external constraints.
Usually one manifestation of what behavior, he decided what kind of role. Conversely we can make each other into the corresponding role, his behavior became our favorable conditions. We can even praise them to their positive feedback. Examples: 1. petition.
Quick to seize the other side into the role, the other party can derive support their own theories. 1, what kind of position, to say what kind of words, 2 sales, they can let her experience, she enters into the role, to convince myself to produce more commitment. There are some concessions orientation effect. 3, a number of Apple fans. Break method: return to the most original choice, get rid of commitment that you have added (condition)
Written commitment effect, and to fulfill a promise to ask for more effort, the greater the impact of this commitment to those who promise more than verbal commitment. (Essay Competition)
A hard time getting things (work), he will be able to cherish. It represents a commitment to overcome the difficulties of his own. For example: large companies tedious interview.
Long line to catch big fish. Cumulative trust each other or their commitment to the little things. Examples Reverse: 5 dollars network fraud begins.
4, social identity
People will believe society is objective and can arrange guided ghost flow. (Line marketing, but also a mix of commitment and owe their)
Brainwashing comprehensive indoctrination. To change her whole social objective with the subjective bias.
Confusion, densely populated, low awareness is a natural feature of the city.