table of Contents
Foreword
1. mention a few pages
2. The regular version of the report
Foreword
Internet companies in the retention rate is an indicator of a universally applied, various user groups can be calculated his retention, such as the new user retention rate, retention rate of active users, the use of a user retention function of APP, etc. .
Retained users: Use the site or App, after a period of time, the user is still in use, that is, how many users to stay (here you can use is to visit the site, you can also open App)
User Retention: by number of users account for the proportion of time the number of new users (ie for the first time here was the point in time of the website or App, general statistical period of days or months)
The next day retention rate: the number of users when new users are still using the website or App on day 2 / when new users
The next day retained novice analysis requires a combination of product design and guide new users with the conversion path, etc., this indicator is retained in the analysis of the more important indicators.
7th retention times: when new users in the first seven days the number of users still use the Site or the App / when new users
Usually the user experience in a week full of product experience, stay at this stage users are likely to become loyal users, this index is a more important indicator analysis retained.
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