I first came to this platform soon, a lot of attention ~~~~~ every Wednesday update on time
each article bloggers will carefully read the back and forth, bad language, found a syntax error, trouble Comments must be changed.
Copyright reserved by the authors. Commercial reprint please contact the author authorized, non-commercial reprint please indicate the source
Jane Address Book
Since today's media, as current development of the Internet economy, as is becoming increasingly real.
The rapid development of the Internet to reduce the cost of communication, along with the rise of the major network platform, from a media time "television flourishing." Relying on self-developed social media is developing rapidly, while forming a unique community culture, but also hidden a great commercial potential and value. However, after nearly two years of explosive growth, self-development of the media has gradually reached an impasse.
(I have a map)
Most media fans from negative growth in severe cases, can not guarantee the ability to output high-quality content to a single advertising-based revenue model sustainability is weak. Fans halo comes from the media community of born with advantages, since the media should seize the opportunity, in the course of operation from media consciously looking for core users, convert it to a community, to obtain from the community continued content production capacity and business liquidity.
To flow from social media, "Wu Xiaobo channel" as a specific object of study, theoretical guidance to the mob as the study of communication theory, will be constructed from the media community is divided into early, middle and late stages three segments studied, from the media should attract users by creating branded content, community to community values and cultural cohesion users to connect users to interact online and offline media to build community self, and ultimately build a conceptual model from the media community formation. Also pointed out that since the media community economic development by serving the needs of community members, can add value to the community and to further develop the internal community ecosystem.
(FIG pretend to have)
"Wu Xiaobo channel" marketing and brand knowledge users involved in the production of its profit model is to try to develop community economy, community economic development since the development of the media community has a role in promoting.
So, are you ready! !
For good work well, its prerequisite
