Companies began to operate their own websites, the attendant is how to attract more users see the site, then these eight steps to optimize site search you have to look at.
- Cognition, cognition search users
First, you must be well aware of their own industry, when using search promotion, you have to understand is that this seat in the Internet industry; in other words: Your industry is suitable for web promotion (just referring here to search promotion), Internet there are enough user attention, whether search users will identify your industry credibility on the Internet and so on. Understanding these points is a necessary condition for the promotion of the use of the search.
Second, you need to know your user community. You must realize that your services or products which practical and user, of course, these users must be to promote the search for user groups. You must always ask yourself one question: How do my potential customers to use Baidu or Google. By the scope of user search terms and your own using keywords. The results of the data, try to try to understand the industry structure where the user community. Such groups may be accurate search range of users. Q user experience need to use Baidu, paste it such a platform, but in the process if a lot of the same IP repeat, is bound to be limited, to maximize efficiency and effectiveness.
- Data tracking mechanisms and metrics
To get the desired objectives, data tracking mechanism must be established. Tracking mechanism is to help you understand search optimization to promote a powerful weapon. Establish a good tracking mechanism so you can see the stage account optimization results and effects. By understanding at the same time promote the effect, learning effect, in order to develop the future of search promotion.
Tracking mechanisms are often used, Baidu statistics, Google AdWords and Baidu Promotion Center. At the same time you might use other third-party tracking systems or their own internal tracking system company. Whatever your goal is to promote understanding of the effect of each stage, to develop better promotion through the data.
- Select Keywords
Keyword selection is the first step to start the search promotion optimization, one of the most important aspects. The user's attention on a keyword determines the keyword bid. The use of popular keywords the user has a high degree of concern, but at the same bid of these words is quite high. So Equally important, you also need to choose long tail keywords to expand the number of keywords and reduce the overall cost of the promotion. For example, in the choice of some long tail keywords can increase not directly related to your business location, but there is relatively user demand for relevant keywords.
Some advantages Special mention long tail keyword options here. Long tail keywords for the promotion of the overall effect has a very big role, although most long tail keywords on the user's attention, there will be a large proportion of these keywords can result in higher costs with little transformation. That search users search for long tail keywords, these are clear with the demand. If our product or service is the user would have liked, it is easy to form a transformation. For example, a search for popular keywords "digital camera", there are many variants of it, if you provide a variety of industries where a product, you can use long tail keywords "special Canon 1000D camera" through this keyword to define user requirements. You can use some keyword tools to the choice of words.
- Select content network Search Promotion
In addition to keyword search promotion, you can use the network to promote content to expand your search. Baidu and Google have a lot of content to promote the network group, you may be preferable to accurately corresponding industry network to promote your content range to get quality search groups and potential users in this way, of course, spent most of this promotion Cost-effective. For example, if your industry about digital cameras, you can choose some photography or 3C comment website and use the content to promote the above. This search marketing and promotion of content in parallel ways to get better promotion.
- Optimize Ad term
Like traditional advertising language model, to promote the search advertising language also plays a role in the severity of residence. Good advertising language to guide potential users can directly reach the site pages, and the first step in the formation of purchase. What kind of language is good advertising slogan? First, the advertising slogan should use easy to understand terminology, language should convey the scope of the industry, features, selling and people in need. Second, the advertising language should be combined with related keywords narrative to express the needs of users. For example, the user's "digital camera" search purposes should be relevant to purchase a camera, a camera or photography hobby comments relevant comments. Good slogan will form a strong psychological implications, seize the needs of users, and potential users open your Web page.
- Landing page optimization
Superiority and inferiority landing page depends on the conversion rate or ROI, in addition to advertising language test application, while optimizing the conversion rate and ROI focus are also tested. Some promotional tools can assist your conversion pages, such as Google's Website Optimizer tool can help position your test page in different sectors in order to obtain better conversion. "Buy now" click box, for example, click on the box in what position appears, you can get a better optimization and testing by setting the direction of Website Optimizer.
- Data feedback mechanism
Combined with trace data, you will get feedback data. Here are the main points you need to pay attention to the needs of feedback. Here, of course, is not the number of clicks promotion brings, you need more data to understand the dimensions of your promotion. If your industry associated with online marketing, or e-commerce sites like, you may notice that the value return on investment (ROI) or a new customer costs and other indicators. This time you should focus on data feedback to the range of your business needs, as in the example mentioned ROI with new customer costs.
- Using the user's language
Language Categories for user groups is also an important aspect. If your industry to foreign trade-related, you must provide accurate slogan, and let the user understand the location of the product or service you provide. Second, be sure to use keywords related to the right, in line with the language in which the recognized languages, so that we can achieve the ultimate goal of search promotion purposes.
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