Pre-sale project copywriting

Pre-sale items

Product pre-sale is mainly engaged in the bidding, publicity and promotion of the company's existing software products.

1 Product characteristics analysis

2 Early customer communication

       SPIN method (background problem, difficult problem, implied problem demand, benefit problem).

3 Write product plan

       Project background, demand analysis, overall design, product function, product safety, benefit analysis.

4 Conduct product demonstration

       Prepare in advance, opening remarks, function demonstration, answer customer questions, and follow up afterwards.

 

Project-based pre-sale projects

Scheme-based pre-sale mainly refers to writing solutions and bidding documents.

1 Collect information

2 Organize the solution

Help customers solve the problems encountered by the current business, including project overview, status analysis, overall design, functional design and implementation plans.

The project overview includes the project background, construction goals, construction content, and construction significance.

3 Respond to the business standard

        

Consulting Pre-sale Project

Consulting pre-sale mainly refers to providing strategic planning and implementation.

1 Preliminary consultation and research

    Prepare research materials, project objectives, and implementation plans.

2 Research materials analysis

    Analysis of research results.

3 Preparation of consulting report

    Strategy, planning and implementation.

4 Organize project acceptance

Published 18 original articles · praised 4 · 40,000+ views

Guess you like

Origin blog.csdn.net/caoming51021/article/details/81162621