Extracted from the WeChat public account "Hui Ge Qi Tan". The copyright belongs to the owner of the public account.
In short, what is consensus is something that everyone recognizes; what is anti-consensus is something that most people do not yet recognize. The point I want to emphasize today is: If you want to get excess returns, you must cultivate your own anti-consensus ability. I call the above point the "anti-consensus principle."
The reason why the anti-consensus principle is often effective is simple. Most of the key resources in this world are limited. Since the birth of human society, the root cause of many wars is the struggle for limited resources. Of course, in contemporary society, there are fewer and fewer wars, but more and more competition. Everyone is facing competition for limited resources every day. If you want to get rid of cruel competition, it is best to let yourself go ahead of everyone.
Give two examples:
Video number
I introduced the WeChat video account to many people and friends. Many of them went up and looked at it and felt that it was not exciting. Compared to Douyin, the content of the WeChat video account was much less exciting. To be honest with everyone, I received the invitation for the closed beta of the WeChat video account very early, but after browsing it many times, I felt the same with everyone: I didn’t care if I felt it was not exciting enough.
But during the Dragon Boat Festival this year, I suddenly found myself stupid: the lack of high-quality content on the video account platform is not just my opportunity as a content creator?
Why can't I find a sense of existence on Douyin? In addition to the entertainment features of the platform, what is more important is that people who call the wind and rain on the Douyin platform now have more resources. It is very difficult for a newcomer to participate in this kind of competition and gain fan attention. On the other hand, the video account is in the early stage of platform growth, which is characterized by insufficient high-quality content to meet user needs. At this time, as long as a newcomer can make similar content, it is easy to get recommendations from the platform and get more attention than expected.
If there is no such anti-consensus ability, how can we seize the dividend period of the video account platform?
After thinking about this, I immediately started posting the first video on my video account "Hui Ge Qi Tan", and on the same day I created a new knowledge planet called "Video Account Growth Log", and called on Hui friends to join me. car. In a blink of an eye, one month later, all Huiyou who challenged through the "7 consecutive days of daily update" have benefited a lot. Among them, Huiyou Ducky received his first hit video after 30 days of continuous updates, and thus gained 40,000 fans.
In addition, when many people are still doubting the value of the video account, many friends have already opened up the closed loop of the realization of the video account, and the benefits have been substantial. The reason is simple. The video account is a platform that deeply manages the relationship between oneself and fans. If you can gain trust, the efficiency of monetizing trust is far more efficient than monetizing traffic.
Therefore, I encourage friends who are still skeptical of video numbers to force themselves to look at the video numbers more and try to publish 1-3 of their original content as soon as possible to experience the unique charm of the video number. I believe there are more people who are still doubting and waiting. This is undoubtedly a valuable window of time for early entrants-because many Douyin big Vs are entering the video account one after another, but basically they have not found the feeling-if you believe that short videos are unstoppable, where to find one No. More suitable platform for newcomers? After everyone realizes the value of the video account platform, what opportunities do you have for the bonus period?
stock
Although the global economic situation is not optimistic, this does not prevent many friends from earning super high returns on stocks. This kind of super-high return will only be encountered once in many years, because if there is no crisis in 2020, such an opportunity will not arise.
For example, many friends who bought Tesla and other electric car stocks six months ago have gained at least 5 times the increase.
It is difficult for many people to come across a "five times stock" in their lifetime, but it is precisely in the past 12 months that such an opportunity has appeared, and it is not an unpopular company, but a very popular company, so it does not exist. The problem of "information asymmetry". So where is the problem? Why did the few seize the opportunity while the majority became bystanders of history?
I have a friend who bought Tesla Model X two years ago. Although Tesla's subsequent price cuts hurt her, it does not prevent her from becoming a firm supporter of electric vehicles. She bought a large amount of an electric car stock at a low point, and now it has more than 5 times the income. When I saw her last week, I specifically asked her why she made this decision. She said it was simple, the electric car experience is very good, she believes in the future of electric cars. Therefore, when the market is extremely pessimistic, she actually thinks it is a golden opportunity.
In fact, I have had similar experiences many times. For example, as I said before, at the end of 2018, when a friend told me: "Your Maotai, which you heavily stocked, fell miserably" (the lowest fell to 560 at the time), I thanked this friend very much. Because I don’t think there has been any change in the fundamentals of Moutai, and there has been no reversal of the logic supporting Moutai’s stock price, so this is a golden opportunity. So I invested a large sum of money in Moutai. By the end of 2019, when I wanted to sell stocks to buy a house, I had already obtained more than double the increase (the key is that the scale of investment is large, so this double profit is good for me to buy a house. Great help).
So I emphasize one point: In my experience of investing in stocks, the key gains come from "anti-consensus" moments. Whether it is for the market or individual stocks, as long as my perception is different from that of the public, I will basically reap high returns. Let me tell you a little bit quietly. I have actually emphasized it many times (please refer to the voice of Knowledge Planet "Protecting capital in the bull market, making money in the bear market"): In a bull market, I basically rarely operate, let alone invest new funds. On the contrary, in the so-called bear market, I especially like buying. If you are always used to following the crowd, then it is best to leave the stock market, because this will become your sad place.
Hello everyone, I am gaolhjy.
An Internet person who has switched to a traditional industry. Engaged in Android development in the early stage, and now technology management. We usually operate the WeChat group "upward" (50 yuan paid group), insist on sending valuable information every day, and insist on at least one original sharing every week.
If you are nervous or mind paying, you can simply add my WeChat.
