News from this website on August 19 (Reported by Zhou Jing) Wuhan duck neck has the characteristics of fragrant, spicy, sweet, hemp, salty, crisp, and cotton. The meat is firm and the taste is deep. It is a delicacy with wine. In recent years, it has become popular all over the country, and everyone knows that...; our Henan Hu spicy soup is made from nearly 30 kinds of Chinese medicinal materials. Each Chinese medicinal material is exquisite, and it is a natural blend of various ingredients. The model also carries the concept of tolerance, harmony and balance of Chinese classical culture...
At the beginning of the live broadcast of public welfare assistance to farmers, the anchors from Henan and Hubei put on a stance, took out the characteristic products of both sides, used their best efforts, talked about the characteristic culture, and launched the "North and South Goods PK". The live broadcast room was immediately filled with a fierce duel atmosphere, allowing the majority of netizens to watch and hear excitingly.
On August 18, under the guidance of the Agricultural Television Publicity Committee of the Headquarters of Industrial and Commercial Bank of China and the China Federation of Radio and Television Social Organizations, and organized by the Agricultural and Forestry Satellite TV, more than ten radio and television media across the country organized the "Big Love Harmony Whale Selection Network"-Industrial and Commercial Bank of China The series of live broadcast activities for the poverty alleviation of financial e-buying public welfare "was launched. The first live broadcast was attended by Hubei Radio and Television Station, Henan Radio and Television Station, and ICBC branches in the two provinces.
In the first live broadcast of public welfare assistance to farmers, a total of more than 20 high-quality products with local characteristics in Hubei and Henan were selected to participate. The live broadcast lasted three hours, with a total viewership of 537,000 and a transaction volume of 439,000 yuan. Through the interesting product cultural explanations, on-site demonstration experience and intense PK dialogues by well-known hosts and ICBC anchors, consumers have a deeper understanding of the excellent characteristics, cultural characteristics and origin characteristics of specialty products, and they have also enjoyed the experience. "Wuhan duck neck VS Henan Hu spicy soup" peak PK. The vast number of netizens also gave strong support to the live broadcast of "Poverty Alleviation and Farmers" through likes, comments, interactions, and orders.
At the same time, in order to make the live broadcast more exciting, the live broadcast provided 8,000 full discounts, 10,000 ICBC-AXA insurance with an insured amount of 100,000, 3,000 product gifts, multiple sets of Forbidden City lipstick sets with a unit price of 1,199 yuan, and 200 copies. Marketing activities such as a penny spike and the presence of mysterious guests in the live broadcast room to bring a mysterious award, which made the live broadcast room popular and received constant praise and comments from the majority of netizens!
It is understood that the "Big Love Harmony Whale Selection-Live Broadcasting of Industrial and Commercial Bank of China's E-Buy Public Welfare Poverty Alleviation Series" will carry out 15 public welfare and agricultural live broadcast activities across the country, involving hundreds of poverty alleviation products, each of which will be conducted by two provinces. Class-level radio and television stations and branches participate. Among the products of each live broadcast event, the participation of poverty alleviation products accounted for more than 50%, and 2% of the live broadcast transaction volume of other products will be used for public welfare donations.
Since the beginning of this year, in order to carry out consumer poverty alleviation in an all-round and in-depth manner, Industrial and Commercial Bank of China attaches great importance to actively mobilize the whole bank to participate, relying on the advantages of its own "e-shopping" platform, and comprehensively and deeply promote consumer poverty alleviation from the two lines of "buy by me" and "help sell". jobs. Focusing on the fight against poverty, we have made positive contributions to promoting economic and social development in poverty-stricken areas and helping poor farmers get rid of poverty and become rich.
This series of live broadcasts of public welfare assistance to farmers is a collaboration between banks and media. With the help of the new Internet format of "live + short video", and relying on the resource advantages of both parties to jointly carry out innovative attempts, it is conducive to launching agricultural and sideline product brands in poverty alleviation areas, and not only can bring short-term The flow effect of this is easier to form a long-term consumption motivation, and gather the joint force of the whole society to participate in consumption poverty alleviation.