With the development of technology, the way of information dissemination has changed from text to pictures to video nowadays. At the same time, live broadcast is one of the most popular ways of presenting video. Under the raging epidemic of 2020, the live broadcast industry has developed rapidly, and live broadcast + has become an application in various industries, and enterprise live broadcast is the live broadcast form with the strongest development momentum.
So how do companies apply live broadcasting? It can be understood from these two aspects. Let's take a look with the editor of Huan Tuo Cloud Live.
On the one hand, companies do internal live broadcasts.
The live broadcast inside the enterprise is mainly used in internal training scenes, conference scenes, and annual meeting scenes.
For internal training scenarios, companies use live broadcasts to train employees, which can not only improve training efficiency, but also save time and labor costs. It is convenient and quick to evaluate the training effect of employees through back-end training data such as attendance check-in and online questionnaire.
For meeting scenarios, companies use live broadcasts to hold meetings, which can not only avoid the embarrassment of employees on business trips, but also save time and make the meeting go smoothly. Companies can share live broadcasts to connect employees of various departments and branches to quickly start online meetings.
For the annual meeting scene, some employees can't be there because of their work, so they can watch it through the live broadcast of the annual meeting. You can also participate in the online lottery and present virtual gifts with the employees on the spot to increase the sense of participation. At the same time, the live broadcast can be used to generate a permanent video and stored as valuable corporate cultural data.
On the other hand, companies do external live broadcasts.
The live broadcast outside the enterprise is mainly used in scenes such as job fairs, exhibitions, and product launches.
For job fair scenes, companies can conduct one-on-one interviews online without having to go to the site specifically, which not only saves some expenses such as travel expenses and venue rental fees, but also improves recruitment efficiency and quickly recruits outstanding talents for the company.
Regarding the exhibition scene, since it is currently in a severe period of the new crown epidemic, there are not many people going to the exhibition, so companies might as well use live broadcasts for good publicity, which will help attract traffic.
For the product launch scene, companies mainly promote their products online and offline, and release new products through live broadcasts, which can not only promote online in real time, but also attract potential customers. At the same time, the live video can also be recorded for secondary marketing use, thereby enhancing the brand image.
At the same time, when companies are doing external live broadcasts, they can place video QR codes, official QR codes of official accounts, links to corporate official websites, etc. on the posters. This intuitive way of display can reduce the cost of customer understanding and can also stabilize Contact existing customer groups.
The applications inside and outside the enterprise live broadcast are not limited to the above-mentioned scenarios. You can explore more enterprise application scenarios.