Digital collections refer to works of art, cultural relics, collections, etc. presented in digital form. With the continuous development of digital technology, the development trend of digital collections is becoming increasingly obvious. First of all, the presentation forms of digital collections are becoming more and more diverse. In addition to common digital pictures and videos, there are also 3D models, VR, AR and other forms, making digital collections more vivid, three-dimensional, more ornamental and interactive. Second, the market demand for digital collections is growing, especially among young people. Digital collections can not only satisfy people's love for collections, but also serve as an investment method with a good appreciation space. Finally, the continuous improvement of digital technology also provides better means for the protection and inheritance of digital collections. Digital collections can be protected and inherited through cloud storage, blockchain and other technologies, avoiding the disadvantages of traditional collections that are vulnerable to damage or loss. To sum up, digital collections have broad market prospects and development potential, and the digital collection market will become more and more popular in the future.
1. The content production mode of the digital collection platform will change from the PGC (professional content production) mode to the PUGC (professional user production content) mode. At this stage, the domestic mainstream digital collection platforms are all developed under the PGC model. The specific performance is that the platform cooperates with historical museums and well-known artists in related fields to launch limited-time and limited-issue digital collections, and it also needs to pass the review and selection of the platform. The digital collections issued in this way are usually swept away by consumers as soon as they are launched. Overseas mainstream NFT platforms mostly adopt the UGC (user-generated content) production model. Users can directly cast and issue their own NFT projects. However, due to the uneven level of users, the quality of NFT issued on the platform is also different. Only high-quality content has connotation. There will be a market for NFTs. The comparative advantage of PGC over the UGC model is that the platform is more convenient for review and supervision, and it is more conducive to the confirmation and protection of the copyright of digital collections, effectively preventing risks such as hype and money laundering of digital collections. However, due to the high threshold for content creation and strict platform supervision system in the PGC model, compared with the UGC model, there are problems such as lower distribution efficiency and circulation of digital collection items, as well as relatively lower richness and income. In the future development, my country's mainstream digital collection platform will shift from the PGC production model to the PUGC production model while retaining the advantages of the PGC model. The PUGC model digital collection platform combines the advantages of the PGC model and the UGC model. While ensuring that all digital collections are under the supervision of the platform, it also ensures the quality of the digital collections to a certain extent, and can effectively increase the circulation of digital collections. for greater profits. In the process of future evolution, it can be manifested in various forms. For example, users who have passed the platform certification can publish digital collections on the platform as individuals after review, or the platform invites a large number of digital collection production teams or KOLs from different fields to settle in. Ensuring the diversity of digital collections and more.
2. A large number of digital collections will be traded in digital renminbi. After the transformation of the production model, the market size of domestic digital collections will increase significantly. According to the forecast of Zhiyan Consulting, China's digital collection market will reach a market size of more than 30 billion in 2026. In the face of such a huge market space, optimizing trading methods will become an inevitable trend in the development of the digital collection industry. Due to the anonymous nature of virtual tokens, illegal incidents such as money laundering and fraud are prone to occur. Our country explicitly prohibits the trading and speculation of virtual currencies. The digital renminbi is controllable and anonymous, which is fully prepared for the construction of a healthy digital collection market. As of October 8, 2021, there are more than 3.5 million digital renminbi pilot scenarios, a total of 123 million personal wallets have been opened, and the transaction amount is about 56 billion yuan. The comprehensive popularization of digital renminbi is the general trend, and digital renminbi will also become my country's digital collection. important means of transaction.
3. The state will strengthen the supervision of the digital collection market. With the improvement of digital collection trading supervision capabilities brought about by digital renminbi, the entire digital collection industry will gain great room for development. Most of the economic benefits brought by digital collections in the overseas NFT market are reflected in the secondary market. However, in order to prevent illegal hype and financial crimes of digital collections in my country at this stage, there are great restrictions on the circulation of digital collections. The high regulatory capability brought about by the digital RMB trading system provides an important starting point for the government to supervise the secondary market. The country will strictly regulate the release and transaction process of digital collections in the primary market and secondary market, and strictly prevent speculation and money laundering. occur.
4. The platform effect of digital collections will gradually weaken, and the value of digital collections will gradually become prominent. At present, the platform effect of my country's digital collections is very obvious. When consumers purchase digital collections, they consider platform background factors even more than digital collection content itself. The digital collection platform with the endorsement of a well-known enterprise group, the digital collection issued on it is often in short supply, and it is completely in the seller's market. However, if digital collections of the same theme are issued by unknown platforms, there may be no market at all. This is because most of the domestic digital collection platforms are based on their own alliance chains, resulting in the inability of digital collections to circulate between platforms. Therefore, the stronger the platform endorsement, the less risk consumers may encounter in the process of purchasing and holding digital collections. However, with the development of PUGC's production model in the future, the seller's market for digital collections will gradually transform into a buyer's market. The most direct manifestation is that consumers will pay more and more attention to the value contained in the digital collection itself when purchasing digital collections, not just whether the distribution platform of the digital collection is well-known.
5. The application scenarios of digital collections will be fully expanded. The characteristics of my country's current digital collections are mainly manifested in two product forms and three production methods. The two product forms are one-time single sales and limited multiple sales, and the three production methods are digital mapping of physical objects, digital original works, and integration of digital works with physical objects or rights. The different combinations of two product forms and three production methods bring abundant possibilities for the application of digital collections. On the road to building application scenarios for digital collections, our country is still in the stage of exploration and expansion. At present, the most widely used is to make digital or physical art collections and works of art through blockchain technology into two types of digital collections: "blockchain works copyright" or "blockchain digital publishing products". However, with the continuous upgrading and development of blockchain technology, the improvement of digital collection production mode, the improvement of trading system and supervision system, and the deepening of people's understanding of digital collections, the derivative application scenarios of digital collections will continue to expand, such as Application scenarios such as digital cultural tourism, digital science and education, digital finance, and digital social networking will greatly promote the rediscovery of the economic value of digital collections.
