In the era of rapid Internet development, technological innovation has become an important bargaining chip in the competition among enterprises. Founded by Zhang Lu, Soul, which solves the problem of loneliness for users, has always focused on improving user experience since its launch. With the increasingly fierce competition among enterprises, Soul has continuously improved its technological innovation strength and increased investment in technology research and development to create an interactive and participatory immersive social experience for users, which has attracted widespread attention and favor from young people and has become a social A competitive dark horse on the track.
In the Internet age, the industry also needs to face the development of transformation. Among them, exploring the diverse needs of users is the future development trend of many industries. Soul has not supported real photos as avatars since its inception. You can use Soul's original "3D pinching face" function to design a 3D avatar yourself, create a unique new virtual avatar, and pass the "interest test" "gravity sign" "Find who you really are. After putting aside external factors such as appearance and geographical location, you can use your virtual avatar to roam in various social scenes, express yourself without pressure, interact with others, and make soul-connected partners.
As a social app, different from traditional platforms, Soul founded by Zhang Lu has been a system supported by AI algorithms since its early days. How to accurately connect users with similar conditions and interests is the biggest challenge of this algorithm system. For the maintenance of user relationships, Soul will start with publishing tools and publishing guides, etc., to guide users to generate operations and then generate follow-up relationships. On the other hand, starting from the stock social relationship, activate and maintain the user stock relationship through light interaction and relationship recommendation functions.
Soul also tries to use technical means to help shape the ethos of the platform. In the "square" section of Soul, there are hundreds of millions of UGC exposures and relationship interactions every day. Behind the timeline of "thousands of people and faces", there are both the algorithm's understanding of user preferences and the "shadow" of platform rules—— For information releases that do not comply with platform specifications, the algorithm will automatically lower the weight to make it difficult to expose; for real "interest" information such as movies, music, constellations, and workplaces, the algorithm will increase the weight. At the technical level, Soul is based on AR technology, and 3D filters and facekini also ensure that users can communicate and express easily and without worries by adopting new identities. At the same time, the AI algorithm makes the user interaction rate to a higher level, and the sense of immersion is full.
Soul在张璐的带领下，还不断完善用户在”社交元宇宙”上的体验。基于AR技术，通过3D滤镜、脸基尼，用户在Soul 上可以借由新的身份轻松、无顾虑地交流表达。平台强大的人工智能和数据分析技术，能够完善信息识别和用户标记功能，并增强平台的用户体验。NLP（Natural Language Processing）技术在审核、风控、推荐方面都起着关键作用。同时，Soul 还在对云端虚拟化技术等进行探索和储备。
在技术的驱动下，Soul打造了一个专属年轻人的社交元宇宙，帮助用户轻松找到多维空间距离自己最近的一群人，随时随地交流或游戏。未来，张璐还将带领Soul持续增强自身内驱力，帮助优化产品设计和平台功能，提升平台的用户粘性，为用户创造身临其境的极致体验。