[Xinjiang Agricultural Development Group Supply Chain Co., Ltd. - Brand Building Project] will be officially launched in May 2022.
The bidding results of this project will be officially announced on April 6, 2022. [Tawang Consulting] Relying on the 3W consumption strategy method system and rich experience in brand projects focusing on the food industry, it won the bid for the Xinjiang Agricultural Development Group Supply Chain Co., Ltd. Bingtuanhong brand planning and construction project.
Announcement of Winning Bid Results
Xinjiang Agricultural Development Group Co., Ltd. was established in December 2019. It has successively integrated and reorganized 5 first-level state-owned supervision enterprises. There are 65 existing enterprises under the group, including 18 subsidiaries and 47 sales branches. The group is headquartered in Xinjiang Fruit Tumshuk City in the hinterland. The group is mainly engaged in the production and sales of agricultural production materials, living materials, fruit demonstration planting, large health products, integration of cotton production, breeding, propagation, processing and marketing, water resources management services, land management and modern logistics.
On-site visit to Xinjiang Agricultural Development Group Co., Ltd.
This project coincided with the outbreak of the epidemic in Shanghai. The Tawang Consulting team made every effort to overcome the adverse effects of the epidemic. Working from home, they worked together to ensure that all work continued in an orderly manner.
The lockdown of the epidemic caused certain difficulties to the research, but it did not hinder the determination of the Tawang team to move forward. In order to ensure the normal progress and implementation of the project, the Tawang project team actively thought about the countermeasures in the face of special circumstances. Finally, after unremitting efforts Work hard, apply for and obtain permission to leave Shanghai.
Tawang team left Shanghai for project research
The Tawang project team immediately went to Xinjiang and Chongqing to conduct on-site research and interviews, conducted in-depth interviews with relevant personnel such as the Agricultural Development Group, the supply chain company, Yeheyuan Fruit Industry and distributors, and completed on-site visits to planting bases and production factories , specialty stores and other channel terminals, conducted in-depth consumer survey research, and completed the solid research work in the early stage of the project.
On-the-spot investigation and investigation of Bingtuanhong store
Planting base visit
Xinjiang Corps cultural influence study
At present, the project is proceeding in an orderly manner. For this cooperation, Tawang Consulting, as a professional brand strategic partner, will use the "3W consumption strategy" method system to insert the wings of brand strategic thinking for the development of the supply chain company of Xinjiang Agricultural Development Group. , and in the subsequent strategic implementation, we will work together and cooperate closely to further promote the implementation of the project and work together to create project results.