Regarding the four different types of iPads recently released by Apple, the Consumer Intelligence Research Partners (CIRP) organization put forward the view that Apple needs to adjust the focus of its products. The latest report released by CIRP "Time to Refresh iPad?" 》shows that from June 2022 to June 2023, the sales of iPad products in the US market are as follows:
Statistics show that in 2022, the 12.9-inch iPad Pro will be the most popular among American consumers, accounting for 35% of sales. Followed closely by iPad Air, accounting for 24% of sales. In 2023, the 11-inch iPad Pro became the most popular product, accounting for 26% of sales, surpassing the 12.9-inch model. iPad Air's share fell to third place, only 19%. At this time, iPad mini sales have increased in the past year, and the price is lower than the two Pro models.
Judging from this report, American consumers are more inclined to buy affordable iPads, and the gradual shift from large iPad Pro to small iPad Pro shows that market demand has changed. At the same time, as the prices of Apple's iPhone series products continue to rise, American consumers no longer pursue top-end iPhone models, which also prompts them to turn around and switch to practical iPad products. Therefore, CIRP suggests that Apple should re-examine its iPad product line and make adjustments.
It is worth noting that Apple has always supported different screen sizes on iPad products to meet the needs of different consumers. The iPad Pro series is Apple's highest-spec, most powerful iPad version. Compared with the iPad Air, it is more suitable for use in more professional fields, such as graphic design and video production. iPad Air focuses on balancing the relationship between performance and price, making it a product suitable for most consumers. The iPad mini is favored by many consumers because of its affordable price and portability. CIRP believes that it is necessary to adjust the focus of the iPad product line to better meet consumer needs.
So far, Apple has not made an official comment on the issue. News website BGR pointed out that Apple is about to release new products at an event on September 14, but the company has not yet revealed the content of this product series.
In today's iPad market, competition among major manufacturers is becoming increasingly fierce. Big competitors like Microsoft and Samsung come out with updated versions and new technologies every year. At the same time, Google's Chromebook can also compete equally with the iPad in schools and education. Therefore, there are certain challenges for Apple's development space and market share in iPad products. The CIRP report provides favorable suggestions on this issue, which Apple needs to seriously consider and adopt.