What is Machine Translation
Machine translation is the use of a computer to process a natural language (source language) into another natural language (target language). Practical value of machine translation with the rapid development of economic globalization and the Internet and increasing, play an increasingly important role in promoting political, economic and cultural exchanges.
Machine translation application surface is very wide. such as:
- Translation services for the Language Services
- Help the government in state-owned enterprises on the content, news, service multilingualism
- Access to international news on the Internet, using Facebook, Twitter and other overseas platform
- Assist multinational business development
- Tools for the content providers do show
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According to statistics, machine translation market reached 45 billion in 17 years, and with an annual growth rate of 10% continues to grow. Machine Translation Translator amount of up to 100 billion times a day, demand is huge, especially after the exponential growth of cross-border business and professional information exchange requirements of the machine translation became more fiery moment of the use of tools.
Alibaba Machine Translation.
Machine translation is Ali in 2011, started research and development of language services, the goal is to create a global leader in e-commerce machine translation engine, provide the basis for the Group's multi-language service of multi-lingual technical infrastructure.
Cross-border trade within the Alibaba Group involved in the massive cross-language issues, cost, efficiency and timeliness is concerned, the flood of information if relying solely on human translation completely unable to meet demand, in this context, it is particularly machine translation important.
Alibaba machine translation across the full link electricity supplier provides high quality service capabilities. Including: SEO (search engine optimization), search, product title, Product Details (Catalog / property / description), product reviews, real-time communication, audit risk control and other basic data field power supplier, can provide comprehensive real-time translation service capability solve basic reading needs of users in various countries for information.
Alibaba machine translation can provide nearly one billion daily online translation service, providing thousands of QPS (queries per second rate) per second sentence translation capabilities. After years of sedimentation, relying on the Internet data ahead of the natural language processing technology and mass Alibaba success DNN translation system (NMT) based on attention mechanisms lines to help users across the language divide, enjoying communication and access to information, barrier-free communication, with its massive data accumulation and innovation in key technologies, electricity supplier in the field of translation quality with unique advantages.
Currently, Alibaba machine translation available in Arabic, Russian, French, Portuguese, Thai, Turkish, Spanish, Vietnamese, Indonesian, English and Chinese language recognition and automatic translation services, support general scene and electricity suppliers vertical scene scene two categories, general scenes support in English translation, the electricity supplier scenes support for the basic data field complete the electricity supplier links, including:
- Title Translation support Arabic to English, Russian, French, Portuguese, Thai, native language, Spanish, Vietnamese, Indonesian, Chinese and other languages
- Product description available in English translation to Arabic, Russian, French, Portuguese, Thai, native language, Spanish, Vietnamese, Indonesian, Chinese and other languages
- Reviews home or business communication and other support English to Arabic, Russian, French, Thai, native language, Spanish, Vietnamese, Indonesian, Chinese and other languages translation
- Can contact the official website, customized version of the communication issues
Applications
Multilingual search
For cross-border electricity supplier website, set up a search engine for users in each country, the cost is great. Alibaba through a unified English-based index of the final user search terms translated into English, and then to retrieve product information required by the user according to an index in English, so you can achieve multi-language search.
As illustrated, AliExpress Russian users search for a Russian "microphone" intelligent language used by the user to identify the language is Russian, after a call to the spelling correction. This function is invoked because the user input search terms, the individual words of error is likely to occur, and therefore requires a smart individual spelling correction feature will correct the misspelled word came, machine translation and then translated into English, and finally call search engine to get product information the user wants. Thus, a user from the lifting link Detail List conversion to get through.
Product information multilingualism
After the user comes to product details page, you will find the category you want to navigate through the site, and then find the desired product.
用户在看过商品标题后，往往会再看商品详细描述，一些用户还会看看商品评论。当用户浏览商品网页时，必须能读懂、理解网页内容，如果用户不能理解，那么很有可能这个用户就流失了。所以，做跨境电商十分需要将商品信息实现多语言化，让用户读懂和理解这个商品究竟卖什么？它的功能又是什么？
下图展现的是阿里巴巴速卖通场景下对标题部分做的工作。我们可以看到，商品属于英文的原发商品，而通过翻译可以将其翻译成为不同国家的语言。在下图中，同样的一条裙子的标题除了英文之外，还被翻译成了俄语和阿拉伯语两个版本。
针对商品评论而言，阿里巴巴实现对同一商品不同语言发布的评论进行互相翻译。在下图中，就是将西语原发的评论翻译成了俄语和阿拉伯语，这样一来，用户就可以参考产品的买家体验，来增加对该产品的判断。
在阿里速卖通中，一般而言，商家发布版本基本上都以英文为主。由此，机器翻译就需要将英文原发的商品详细描述，比如商品尺寸、质量属性以及物流信息等都翻译成其他语言的版本。
最后，另一个用户使用比较多的功能，就是“问大家”。在速卖通，针对于“问大家”这个功能，需要将不同国家、不同语言用户所提出的问题都翻译成多个语言的版本，从而让更多的人能够得到自己所需要的信息，在下图中，就是将俄文的问题翻译成英文和阿拉伯语的场景。
通关翻译
在跨境电商场景中，商品物流有一个必须步骤，就是商品通关。在下图中，商品是一个手机支架，但它的英文名非常长，而海关可能只希望拿到商品的关键信息。这时，NLP智能品名生成技术就会从一长串的标题里抽取出关键词，如图示就抽出了“Phone Holder”关键词，再把这个关键词通过机器翻译转成中文的“手机支架”，由此海关便能迅速获知该商品的信息，高效便捷地完成产品的通关过程。
多语言实时沟通
在跨境电商贸易中，交易前后往往都有买家和卖家间的沟通。在阿里巴巴的调研中发现，其实在国际贸易中的买家中的30%是使用小语种的，而大部分买家却往往缺少小语种的沟通服务能力。
Therefore, Alibaba has developed a set of automatic translation system for multi-language real-time communication scenarios. In the electricity business scene, first of all, it supports translation between multiple languages, with a huge behind-scale bilingual glossary, translation of the term is very accurate.
Next, the intelligent processing capability, the user can automatically identify the language it uses a scene, then the automatic translation according to the language used by a user, and provides a context-based intelligent error correction is also made for expression normalized scene spoken the centrally.
Finally, multi-language communication system also enables real-time multilingual communication a cross-border program, this program supports multiport including PC, IOS, Android, enables real-time multilingual communication and information, the user can be based machine translation or translation editing. If the user has the appropriate language can be edited before sending the result of machine translation. In many scenes, but also the need for rapid intervention for a particular term, translated into text you want translated, so in this scenario work in real time, but also have the ability to support real-time intervention.
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