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In the Internet era, the user is the center of everything, really be able to cater to customer needs, solve customer problems products, would like to unsuccessful immune.
How, then, can understand the user's needs? Small gray give you a story:
In the past, Wang uncle next to a university opened a small hotel. Pensions in operation for a few months, business is particularly popular, and most customers are that university boys and girls.
Uncle Wang was very curious, and once you asked two customers:
Uncle Wang one, and suddenly:
So Uncle Wang the hotel room bed are removed, and replaced high-end desk and bookcase, also prepared a number of good books for students:
As a result, two months later, Uncle Wang's hotel closed ......
Uncle Wang heard himself called user needs, but also actively seek to meet user needs, the result may be why there is failure?
Because Uncle Wang thinking or traditional business model, trying to get the user needs through market research, but the information obtained in this way, the user is often not the "real needs."
If the Internet has replaced a thinking people how to do it?
He will go to analyze the user's behavior, rather than listen to how the user said.
As for how to analyze user behavior, the method is simply not too much to see a hotel room trash can is enough ...... So, in this day and age want to fully understand the needs of users, not all that user's mouth, too It depends on the user's "legs."
Feel free to leave your opinions in the comments section to discuss improving together. If today's article help you, give you new inspiration, new understanding, welcome to forward share to more people.
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