The structure of the global cross-border e-commerce industry chain is clear, allowing more industry incubation platforms to have greater development opportunities
According to the "Annual Report on my country's Cross-border E-commerce Trade" recently released by the General Administration of Customs, in 2022, the scale of China's cross-border e-commerce import and export will exceed 2 trillion yuan for the first time, of which there are more than 100,000 cross-border e-commerce entities in my country. The proportion of foreign trade in the import and export of overseas e-commerce goods has risen from less than 1% five years ago to about 5% today. Among them, exports were 1.53 trillion yuan, an increase of 10.1%, accounting for 6.4% of the country's total export value.
The industrial structure of cross-border e-commerce is becoming more and more clear, and cross-border e-commerce platforms are springing up like mushrooms, creating opportunities for many small and medium-sized Chinese businesses to go abroad and enter the world. In terms of the nature of sales entities, the entities of cross-border e-commerce companies can be mainly divided into three categories: platform cross-border e-commerce, self-operated cross-border e-commerce, and cross-border e-commerce sellers. Platform cross-border e-commerce connects the needs of cross-border e-commerce sellers and overseas consumers, and collects platform fees and advertising fees to make a profit. Domestic platform cross-border e-commerce is represented by AliExpress, and foreign platform cross-border e-commerce is represented by Amazon and eBay are the representatives. Different from platform-based cross-border e-commerce, self-operated cross-border e-commerce is involved in a capital-heavy model, and sells products to overseas consumers through self-built cross-border e-commerce websites. Domestic self-operated cross-border e-commerce companies include SHEIN, Lantingjishi, etc. Self-operated cross-border e-commerce has a heavy capital structure, high entry barriers in terms of capital, flow, operation, and management, and low replicability. E-commerce companies need to bear their own inventory risks. Large-scale self-operated cross-border e-commerce companies improve commodity turnover efficiency through self-built logistics and overseas warehouses. Cross-border e-commerce sellers are cross-border B2C e-commerce companies that rely on cross-border e-commerce platforms to sell products. Cross-border e-commerce sellers represented by Anker Innovations put their products on third-party e-commerce platforms such as Amazon, eBay, and AliExpress, and complete transactions with overseas consumers through cross-border logistics.
The global cross-border e-commerce aggregation trading platform LIVE MARKET is officially launched
Driven by the two wheels of policy and market, as a global cross-border e-commerce aggregation trading platform, LIVE MARKET is officially launched. It relies on a comprehensive platform policy, deeply integrates new channels, new media, new channel construction and the underlying structure of live short video e-commerce The multi-dimensional business model creates a cross-border business ecological environment where everyone can participate, create and share.
Different from traditional cross-border e-commerce platforms, LIVE MARKET provides buyers with the opportunity to jointly start a business and get rich based on the needs of all people to start a business. LIVE MARKET uses global aggregated traffic platforms as the entrance, such as Tik Tok, Facebook, etc., and the content ecology of live broadcast + short video attracts a large number of merchants. It is well versed in Internet marketing methods, and quickly captures and responds to market demand and fashion trends with super supply chain capabilities. Bring new marketing and shopping experiences to buyers and sellers.
As different from the traditional eBay, Amazon and other wide-category platforms, LIVE MARKET is deeply bound with foreign social media and short video media platforms. Through new models such as live streaming and short videos, more buyers can actively participate. Active publicity, users take the initiative to market for the platform, speak for the platform, let buyers and sellers make profits together, and realize a new model of value creation.
The e-commerce platform is extremely reproducible. However, LIVE MARKET relies on and chooses to adopt cutting-edge technologies such as artificial intelligence, which may change the entire business model. It empowers the entire consumer business system through technology to help consumer business develop better. From the business model In terms of building a differentiated advantage from traditional platforms, traditional merchants drive sales in a different way, allowing buyers to participate more in the e-commerce chain, making it possible for buyers to invest and start businesses. LIVE MARKET relies on a powerful and accurate operation and maintenance management system. Through matching technology to accurately meet consumer needs, it can further expand the scale of centralized procurement corresponding to consumer demand, try to make costs lower, and promote merchants to sell goods while satisfying consumers, ultimately benefiting or consumers.
In the near future, cross-border e-commerce will bring people more than changes in production and business models. In the future, LIVE MARKET will create a more refined, personalized and customized business model or become the mainstream. LIVE MARKET uses the holographic ecological layout to empower buyers to start their own businesses and bring new experiences and possibilities to the cross-border industrial chain.