consumer internet
Consumer Internet is an Internet type that uses individuals as users and daily life as application scenarios to meet consumers' consumption needs on the Internet. The consumer Internet takes consumers as the service center, improves the experience of the consumption process for individual users, and improves people's reading, travel, entertainment, life and many other aspects, making life more convenient and faster. The essence of the consumer Internet is personal virtualization, which enhances personal life consumption experience.
Basic properties
Relying on powerful information and data processing capabilities and diversified mobile terminals, the consumer Internet has experienced large-scale development in e-commerce, social networks, search engines and other industries and formed their own ecosystems, establishing a stable industry development pattern.
The attributes of the consumer Internet include:
●Media attributes: portals mainly composed of self-media, social media and information.
●Industrial attributes: It consists of online travel and e-commerce that provides consumers with life services, etc.
These attributes affect people's lifestyles, penetrate into all areas of people's lives, and transform consumption experiences.
In recent years, new consumption characterized by new business formats and new models such as online shopping, mobile payment, and online and offline integration have developed rapidly in my country. Especially since the outbreak of the COVID-19 epidemic, traditional contact-based offline consumption has been affected, and new consumption has played a role. It plays an important role in effectively meeting people's daily needs.
Apply new patterns
The emergence of social networks has greatly promoted the efficiency of dissemination of social information. Each user in a social network is actually a point, and there are countless points on a network; points are connected to form lines, and lines are connected to form a network. Social networks themselves are divergent, and divergence refers to the speed of information diffusion. The social circle that accompanies the emergence of social networks is not only divergent, but also reflects a certain degree of aggregation. Social circles will gather due to specific factors, thus bringing about a new network economy, such as online shopping malls, express delivery, catering takeout, Internet celebrities bringing goods, etc., making social networks the core of the consumer Internet.
The consumer Internet not only brings changes in people's lifestyles and improves their quality of life, but also promotes deep changes in social life, which is the establishment of an "identityless society." The "identityless society" in the Internet environment has brought faster social activities and economic efficiency. Relevant participants can complete the "identification" of co-participants without spending time and energy. This is because the Internet has built a higher-level The trust verification model realizes a certain degree of complex verification and traceability of social activities through its capabilities in data recording, storage, integration and sharing. It is this natural model that further strengthens the "identityless" society's development process.
The application scenarios of digital technology in the consumer field are diversified and expanded. After the COVID-19 epidemic, consumers have become increasingly accustomed to consuming, entertaining and socializing in the digital space, laying the foundation for the continuous expansion of diverse and new digital consumption scenarios. Therefore, the consumer Internet economy still has broad prospects in the future. Platform organizations in the consumer field can fully tap the economic and social potential, increase the supply of high-quality products and services, and provide efficient connections for consumers to realize digital lifestyles, create and popularize new consumption scenarios, and cultivate New consumption behaviors and new needs. At the same time, we will accelerate the development of a two-way consumption pattern that integrates offline to "upward" and expands online to "downward".